Digital signs are becoming more popular because of their ability to engage audiences and deliver targeted messages, but many small and mid-sized businesses haven’t adopted digital signage because they aren’t sure how to use the technology or where to find it. Now, Scala Inc., the leading provider of end-to-end solutions for the digital signage and advertising management markets, has partnered with FASTSIGNS International Inc. and NEC Unified Solutions to make today’s cost-effective and easy-to-manage digital signage available at local business locations worldwide.
FASTSIGNS sign and graphics centers now offer a Dynamic Digital Signage (DDS) program that gives customers a flexible plug-and-play signage solution that meets a variety of business needs, ranging from trade show displays to internal communications and point-of-purchase signage.
The FASTSIGNS DDS offering gives customers access to the hardware, software and support they need to seamlessly introduce digital signage into their organization. With Scala’s digital signage software, FASTSIGNS centers or the end users themselves create customized messaging that can be easily edited and scheduled to deliver target-specific content to customers, vendors or employees.
“Whether for advertising or informational purposes, early adopters of digital signage are amazed with the value and control they experience in reaching audiences with precise messaging,” said Jeff Porter, Executive Vice President of Scala’s Experts Group. “Having an advanced solution available through FASTSIGNS will create opportunities for businesses that stand to benefit greatly from digital signage.”
“We committed a great deal of resources to researching and understanding digital signage so that we could deliver the most user-friendly and comprehensive solution to our customers,” said Larry Lane, President of FASTSIGNS International Inc. “The software is the backbone of our DDS solution, and we selected Scala as our partner because Scala Content Manager offers the most flexibility, and the company brings a high degree of industry knowledge and experience to the table.”
For real-life examples of how businesses around the world are applying digital signage, visit Scala’s Solutions Gallery online at scala.com/markets.
About Digital Signage
Digital signage solutions are used in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks, corporate communications (employee TV), traditional and digital billboards, digital menu boards, digital posters, cable TV, hotel lobby signage, gas pump toppers, outdoor advertising, interactive kiosks and more.
About Scala, Inc.
Driving more than 200,000 screens worldwide, Scala (scala.com) is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA®, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, Netherlands, France, Norway and Japan, as well as more than 450 partners in more than 60 countries.
About FASTSIGNS International, Inc.
FASTSIGNS® (fastsigns.com) sign and graphics centers use innovation and technology to make the sign buying process simple – and fast – by offering wide-format full-color graphics, banners, window and vehicle graphics, floor graphics, safety and identification signage, trade show displays, point-of-purchase signs and exterior signage. Corporate headquarters are in Carrollton, Texas, and centers are located in the United States, Canada, Mexico, Brazil, the United Kingdom and Australia (where locations operate under the SIGNWAVE® name). FASTSIGNS opened its first center in July 1985 in Dallas, Texas.