Free press releases distribution network?

Agency / Source: immediate future Ltd

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



AOP Urges Web Publishers to Explore Geo-Targeting - The UK Association of Online Publishers (AOP) calls for web publishers to make more of the benefits of targeting content based on location.
AOP Urges Web Publishers to Explore Geo-Targeting

 

PRZOOM - /newswire/ - London, United Kingdom, 2005/04/01 - The UK Association of Online Publishers (AOP) calls for web publishers to make more of the benefits of targeting content based on location..

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Internet/Search/SEO/SEM/Directory Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

The call follows an AOP briefing held today (16th March) to address the applications of geo-targeting. As online measurement and targeting technologies develop, so do the opportunities for delivering content and advertisements tailored to where a website user is geographically located.

Today’s AOP geo-targeting briefing was held in response to calls from members and geo-targeting companies for publishers to better understand the opportunities offered by geo-targeting, and the ways it can help online publishers target online quality, branded content and advertising.

Mike Seery, chief information officer for The Economist and chair of AOP’s technical working group, introduced and moderated the session. He said: "There are many uses of geo-targeting systems for publishers, but perhaps the most prescient is to be able to deliver the most relevant content to our customers, whether that content is our own editorial content or from clients who wish to reach our audience."

Seery added: "We can exploit geo-targeting technology to deliver advertising that is more relevant to our audience and therefore command premium rates from our clients. Whether publishers choose to explore this, and the degree of accuracy (and therefore scale of cost) they need, will depend on their business model. This AOP briefing was a good way for publishers to jump-start their thoughts in this area."

Geo-targeting companies such as Quova and Digital Envoy now claim 99 per cent percentage accuracy for targeting to other countries, and at 95 per cent for targeting to UK cities.

Steve Sawyer, business development director for geo-targeting specialist firm Quova UK, claims that geo-targeting should be the focus for online publishers. Sawyer said: “It's no longer good enough for media owners to offer the same products, ads and promotions in the same language, messaging and currency to everyone, everywhere."

Sawyer joined Mike Seery of The Economist, Ramesh Kannan of DoubleClick, Stephen Betts of BBC News Online, Tor Gisvold of Centrecore and Andy Flint of ABC ELECTRONIC at the AOP briefing, which was attended by 50 representatives from media owners and agencies.

Sawyer continued: “In the bricks-and-mortar world, virtually every marketing decision is based at least partly on geography. Advertising, promotion, merchandising and distribution all require knowing where the customer is located and how that location impacts the customer's buying decisions. In the online world publishers must target their advertising content and promotional ideas to a local, regional or national customer base for maximum effectiveness.”

At the briefing, Andy Flint from ABC ELECTRONIC also announced that the Joint Industry Committee for Web Standards (JICWEBS), which agrees the standards by which ABCE carries out online audits, has approved the certification of page impressions, ad impressions and unique users by country.

ENDS
About AOP
The UK Association of Online Publishers (AOP) is an industry body representing online publishing companies that create original, branded, quality content. AOP champions the interests of approximately 160 publishing companies from diverse backgrounds including newspaper and magazine publishing, TV and radio broadcasting, and pure online media. Together they publish around 1,150 products and attract more than five billion page impressions per month.

AOP presents a unified voice to industry and Government, specifically to address issues and concerns relating to all areas of online publishing. AOP publishes original research, hosts forums, conferences and events, covering a range of topics from paid-for-content, subscription models and data protection, through to copyright, content management, new technologies and audience measurement.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Internet/Search/SEO/SEM/Directory Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Agency / Source: immediate future Ltd

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Internet/Search/SEO/SEM/Directory articles,
CATCH Visitors via Your Competitors Announcements!


AOP Urges Web Publishers to Explore Geo-Targeting

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Katy Howell 
+44 0845 408 2031
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any immediate future Ltd securities in any jurisdiction including any other companies listed or named in this release.

Internet/Search/SEO/SEM/Directory via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From immediate future Ltd / Company Profile


Read Internet/Search/SEO/SEM/Directory Most Recent Related Press Releases:

Wisoft Solutions Forays into Content Marketing Services
AAA Choose BlueVenn to Meet its Marketing Aspirations
WakiliOnline.co.ke - Business and Legal Templates for Entrepreneurs Officially Launches
Ritesh Handa Joins Wooqer as President - Operations, Finance & Corporate Development
Internet Marketing and SEO Company Neovora, LLC Opens New HQ in Round Rock, Texas
TracKey - Smartphone Data Backup and Remote Access App Launched
Softbiz Solutions Launches New Re-designed Website
Radaris Launches The Trustoria Professional Directory
Marketing Strategist and Author Steven Howard Introduces His Latest Book - The Best Of The Monday Morning Marketing Memo
MobileIron and Google to Bring MobileIron AppConnect to Android for Work

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  JobsWare.com

Visit  NAKIVO, Inc.

Visit  Triggr & Bloom







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today