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Customer Insight Group Launches Online Marketing Library - Customer Insight Group, Inc. has a created an online marketing library as an invaluable catalog of market place intelligence and marketing best practices
Customer Insight Group Launches Online Marketing Library

 

PRZOOM - /newswire/ - Arvada, CO, United States, 2009/01/28 - Customer Insight Group, Inc. has a created an online marketing library as an invaluable catalog of market place intelligence and marketing best practices.

   
 
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“We recognize that marketing professional, whether they work for brands, universities, associations, agencies, research firms or consultancies, are experiencing a revolution. While combating the recession, many marketers must overcome increased pressures for measurable results. Plus, there are new entrants to the market competing for the same pool of customers. Costs to acquire a new customer are increasing. And, unprofitable customers are destroying revenue margins,” notes Sallie Burnett, president of Customer Insight Group.

To make matters worst, consumers are tuning messages out because they believe it has no relevance to them. According to Peter Rose, Partner at Yankelovich, “Marketing resistance is a direct result of consumers being bombarded with messages and images that have increased tenfold in the last three decades. At best, it has led to consumer demand that marketers interact with them in new and different ways that are much more precise and relevant to today’s lifestyle needs.”

Customer Insight Group’s Marketing Library documents the changing ways in which brands market themselves, transform and emerge stronger. It showcases best practices in attracting, retaining and growing a profitable customer base in today’s tough marketing environment.

About Customer Insight Group, Inc.

Customer Insight Group, Inc. (customerinsightgroup.com) helps companies develop and execute high-performing acquisition, loyalty, upgrade, and retention programs by leveraging customer behavioral and attitudinal insights. Balancing strategy with creative execution, we create compelling customer-centric programs that reflect our clients brand visions. Explore how Customer Insight Group makes a difference for such clients as The Bon Ton Stores, Dick’s Sporting Goods, HSBC, Regis University and Network Affiliates by visiting our website.

 
 
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Customer Insight Group Launches Online Marketing Library

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Contact: Sallie Burnett - CustomerInsightGroup.com 
303-422-9758 sallie[.]customerinsightgroup.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Customer Insight Group, Inc. securities in any jurisdiction including any other companies listed or named in this release.

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