The company has remained a tier-1 company in this competitive market due to novel marketing strategies and its relentless focus on achieving high customer satisfaction ratings. Its exceptional customer service and sales support have earned it considerable favor among end-users.
SolaHD designs and develops its products with great care to ensure product reliability. It also takes into account the customer feedback which allows it to customize its products and continually improve them.
The company allows customers to obtain tailor-made solutions, offering nominally-priced, additional technical features such as a superior three-color light emitting diode (LED) display. Such attention to customer requirements stands out in a market that is notorious for lax customer service.
SolaHD's sales support, such as timely delivery and clarifications of end-user questions, have won it further appreciation. Such one-on-one relationships are critical in commodity markets such as those for DIN rail power supply.
SolaHD's DIN rail-supported uninterrupted power supply (UPS) product offering demonstrates the company's commitment to satisfying all the electrical needs of its customers. It is a one-stop shop for all industrial power products ranging from power quality to power conversion equipment, including surge suppressors.
"SolaHD, above all, has successfully established quality, value-added features, and a lifetime partnership with the customer," says Frost & Sullivan Industry Analyst Anu Elizabeth Cherian. "As the DIN rail power supply caters predominantly to the industrial market, there is a need to build the brand to establish credibility and reliability."
SolaHD invests substantial time in designing its products, backed up by a team of engineers that provides customized services and programs the LED displays according to the needs of the end-user. This dedication to product development has helped the company face global competition head-on, even though the brand itself is more focused on the North American market.
"Although the company caters to the world market, its focus is on the North American market, with established distribution centers through out the United States," notes Ms Cherian. "Its presence in North America has enabled it to stave off competition from its European and Asian counterparts in order to achieve a market share growth from 2006 to 2007, which is higher than the overall market growth during the same period."
SolaHD's power supplies ensure compatibility in the very demanding industrial set-up for a multitude of applications. Moreover, its products meet the European as well as U.S.-based directives and standards, giving a further impetus to its market prospects.
Each year, Frost & Sullivan presents this award to the company whose competitive strategy has yielded significant gains in market share. Often, the recognized company has taken advantage of recent market changes that facilitate the introduction of novel methods of capturing and solidifying market presence. Alternatively, the Award recipient may have executed an innovative strategy within the existing competitive landscape. In either case, the company captures the attention of the competition, which quickly adjusts in order to protect its own market position. Frost & Sullivan analysts expect such innovations to produce lasting, precedent-setting trends in the industry.
Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
SolaHD is a premium line of power quality solutions under the EGS Electrical Group family of brands. EGS Electrical Group, a division of Emerson Industrial Automation, is a worldwide manufacturer of electrical products for virtually every type of environment.
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