PRZOOM - /newswire/ -
Houston, TX, United States, 2005/04/01 - ProLink Marketing, a Loyalty Marketing firm based in Houston, announced today that it will design and administer a customized loyalty rewards program at no cost to any company that has never before launched such a program.
Loyalty Marketing Firm to Provide No-Cost Loyalty Rewards Program in an Effort to Increase Awareness in the Effectiveness of Customer Loyalty Programs
ProLink Marketing, a Loyalty Marketing firm based in Houston, announced today that it will design and administer a customized loyalty rewards program at no cost to any company that has never before launched such a program. By offering such an opportunity to businesses, ProLink Marketing hopes to illustrate to businesses in all industry segments the unique opportunity loyalty programs provide in improving customer retention and growth.
“The opportunity to promote the effectiveness of customer loyalty programs to businesses everywhere and in every industry segment is our motivation,” said company Vice President Kari Sezonov. “We believe that business leaders today do not fully understand the importance that such programs can play in the improvement in customer retention, customer growth and ultimately, profits.”
Companies interested in utilizing a customer loyalty program in their business are being asked to visit prolinkmarkeing.com. Any company interested in discussing their loyalty program ideas and development strategy is encouraged to contact ProLink Marketing for consideration. On June 1st, ProLink will announce the company that it will offer a no-cost program. At program’s end, ProLink Marketing will publicize the program’s results.
According to a recent Harvard Business Review article, "US companies lose 50% of their customers every 5 years". Therefore, it is imperative for every business to plan for at least some customer base leakage. There is certain customer loss that no company can avoid, such as a customer going out of business or a customer moving into a different market. Companies who utilize loyalty programs, such as the major airlines and hotel chains, have been believers for years and continue to reinvest resources in establishing a rewards program that keeps its profitable, loyal customers coming back.
Key Benefits in Considering a Customer Loyalty Program:
· Higher Customer Retention Rates;
· Customer Growth;
· Fosters Brand Loyalty;
· Increase in Buying Frequency;
· Improved Revenue & Profits.
By offering a no-cost loyalty program, ProLink believes that companies who were not previously aware or interested in customer loyalty reward programs will become more open to adopting this marketing tool in their marketing and promotional plans. No-cost Loyalty program includes: proprietary program website, marketing collateral, extensive e-catalog, program promotion, participant database and analysis, support and program reward points.
About ProLink Marketing
Based in Houston, Texas, ProLink Marketing (prolinkmarketing.com) specializes in Loyalty Marketing programs and services. ProLink designs and manages loyalty programs to meet the objectives of clients primarily to retain current customers, increase customer growth, foster brand loyalty, increase buying frequency and boost revenue and profits. The company’s core Loyalty Marketing programs include: Business-to-Business, Channel, Coalition, Consumer and Employee.