The company is the number one supplier in the European light commercial vehicle telematics market, having the largest market share based on installed units. It shows growth in profits as well as increasing investment in R&D to enhance its service for new and existing customers.
"Minorplanet has a very strong domestic market in the United Kingdom, but is continuously expanding business in Germany, the Netherlands, France as well as other European countries through strategic partnerships and distribution agreements," notes Frost & Sullivan Consultant Michael Minich. "It has a well-established brand in the European market, which customers associate with innovative products and high-quality service."
The European market for light commercial vehicle telematics systems has the potential for strong growth. However, the big challenge telematics suppliers face is the lack of a unified customer market. The 'service' cluster consists of various industries, all of which have their own unique needs and requirements when it comes to telematics solutions. Minorplanet has successfully addressed this issue by targeting varied customer segments.
"Through a clear focus on the diverse customer groups in this market, and continuous investment in R&D, Minorplanet has ensured its products remain essential tools for any business running a vehicle fleet," remarks Minich. "Through its Vehicle Management Information (VMI™) system, Minorplanet has found a very effective approach catering to different customer segments."
Minorplanet uses a basic VMI™ platform with additional features and applications to fulfil various individual customers' needs. Minorplanet's VMIgreenlight™ offers performance manager, task manager, panic alarm, door sensor, motion sensor and driver ID applications together with a suite of reports that improve fleet management.
"Exceptional solutions have been backed by Minorplanet's focused marketing strategies," states Minich. "For instance, Minorplanet clearly communicates on its Web site, how its products can help each customer, no matter which segment, to become more efficient, while decreasing operational costs such as communication or fuel costs and enhancing customer service."
The European market for light commercial vehicle telematics is still untapped with a current penetration rate of only 3 per cent. It is set to grow by more than 32 per cent per year until 2012. Minorplanet, which has the largest share of the market at present, is in a strong position to consolidate its gains and remain the market leader.
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About Minorplanet Systems PLC
Minorplanet Systems (minorplanet.com) has its HQ based in Leeds and operates throughout Europe and in Australia as well as in the UK.
Founded in 1996, Minorplanet Systems is the world leading Telematics solutions consultant and the company who designed, developed and trade marked 'vehicle management information' (VMI™).
Minorplanet Systems PLC Contact:
Christian Payne – Head of Marketing
P: +44 113 251 1600
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