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Frost & Sullivan Lauds Jungbunzlauer for the Successful Introduction of sub4salt® - The 2008 Frost & Sullivan Ingredient of the Year Award in the European functional ingredients market is presented to Jungbunzlauer for successfully introducing sub4salt® in the European food additives market
Frost & Sullivan Lauds Jungbunzlauer for the Successful Introduction of sub4salt®

 

PRZOOM - /newswire/ - London, United Kingdom, 2008/12/30 - The 2008 Frost & Sullivan Ingredient of the Year Award in the European functional ingredients market is presented to Jungbunzlauer for successfully introducing sub4salt® in the European food additives market.

   
 
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This highly beneficial food additive is used as a substitute for salt and is capable of reducing sodium content in processed foods by up to 50 per cent.

High levels of sodium consumed with food are associated with hypertension and subsequently, cardiovascular ailments. However, reducing sodium in food products is a major challenge for manufacturers as it negatively impacts palatability. Jungbunzlauer has effectively met these challenges with sub4salt®.

"sub4salt® is superior to the common substitutes of salt as its usage does not compromise on food taste and quality," notes Frost & Sullivan Research Analyst Natasha Telles. "It is the only product available in the market that is a 1:1 replacement for salt."

No other competing product has yet been able to match the effectiveness and price competitiveness of sub4salt®. The product offers several advantages over its competitors.

For instance, although the sodium content of sub4salt® is much lower than salt, it still tastes almost entirely like salt and thus imparts an identical taste to the food item it is used in. No competitor has been able to replace salt in the 1:1 ratio.

"End products using sub4salt® do not give rise to any side-effects such as bitter, metallic or broth-like taste that is commonplace in products using MSG, yeast extracts or potassium chloride," adds Telles. "Moreover, the product can be easily handled by manufacturing personnel as it does not cause dust formation nor have any complex mixing or calculation requirements."

Being a 1:1 substitute, the dosage levels of sub4salt® are similar to that of salt and hence do not create any complexity in terms of change in recipe of the end-product for end-users. In addition, Jungbunzlauer provides its customers with a 3 years shelf life guarantee from the date of manufacture.

"Several tests with sub4salt® in various formulation have resulted in superior outcomes across different application areas," remarks Telles. "For example, a complete substitution of salt in snacks item with sub4salt® reduced sodium content by up to 35 per cent with negligible or no impact on the flavour profile."

Jungbunzlauer's sub4salt® complies with the new EC regulation 1924/2006 pertaining to nutrition and health. It also meets the latest purity requirements of the Food Chemicals Codex (FCC) and the Commission Directive 96/77/EC and contains only permitted additives which comply with the EC Directive 95/2/EC.

The Frost & Sullivan Award for Ingredient of the Year is presented to the company that has demonstrated excellence in new ingredient development and launch within its industry. The recipient company has shown innovation by launching a broad line of emerging products and technologies.

Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership™ empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.

About Jungbunzlauer
Jungbunzlauer (jungbunzlauer.com) is one of the world's leading producers of natural and nature-identical biodegradable ingredients. The Swiss-based, international company's roots date back to 1867. Today, Jungbunzlauer specialises in citric acid, xanthan gum, gluconates, specialties, special salts and sweeteners for the food, beverage, pharmaceutical and cosmetic industry as well as for various other industrial applications.

Jungbunzlauer's products are manufactured utilising fermentation technology, a natural process. All its products can be used, transported and disposed of in a secure and ecologically safe way. The Group operates manufacturing plants in Austria, Canada, France and Germany.

A worldwide network of sales companies and distributors with a thorough understanding of target markets and client requirements underlie Jungbunzlauer's high level of market and customer proximity. Committed to its rigorous quality standards, Jungbunzlauer guarantees for the excellence and sustainability of its products and services.

Contact:
Jungbunzlauer, Mr. Hans-Peter Froschauer
E: hans-peter.froschauer[.]jungbunzlauer.com.
DDI: +49 6203 104 0.

 
 
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Frost & Sullivan Lauds Jungbunzlauer for the Successful Introduction of sub4salt®

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Contact: Catherine Brassell 
+44 (0) 207 915 7867 catherine.brassell[.]frost.com
 
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