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Low-Fare Carriers Still Not Enough Competition for Major Airlines Across the Tasman - The entry of low-fare carriers into the trans-Tasman routes between Australia and New Zealand do not threaten long-standing incumbent airlines, Qantas and Air New Zealand
Low-Fare Carriers Still Not Enough Competition for Major Airlines Across the Tasman

 

PRZOOM - /newswire/ - Singapore, Singapore, 2008/12/22 - The entry of low-fare carriers into the trans-Tasman routes between Australia and New Zealand do not threaten long-standing incumbent airlines, Qantas and Air New Zealand. NYSE: JWa, JWb

   
 
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According the an article in The Australian Economic Review published by Wiley-Blackwell, low fare carriers like Virgin (Pacific) Blue and Emirates have yet to achieve large market share across the Tasman route despite offering lower prices.

The study entitled, “Competition and Competition Policy in the trans-Tasman Air Travel Market” reports on an empirical investigation of pricing and competition across the 29 trans-Tasman routes in the period after the entry of Pacific Blue and Emirates. It gives the reasoning behind the regulatory and judicial decisions in these and other markets where an established and dominant market is threatened by low cost competition.

“Air travelers have benefitted from the entry of low-cost carriers into some of the Tasman routes, not just from their own relatively low fares, but also from the pressure they put on the prices charged by the long-standing incumbent airlines. Despite the competitive pressure placed by these low-cost carriers, Qantas and Air New Zealand still retain 70 per cent of the market share”, said author Professor Tim Hazledine, head of Department of Economics at The University of Auckland.

In September of 2003, the Australian and New Zealand Government granted the ‘fifth freedom rights’ that allowed long-haul airlines to sell tickets between cities along their routes – leading to the entry of low-cost carriers into this formerly closed market.

“While air ticket prices are significantly lower with the increase of airlines along the Tasman routes, Qantas and Air New Zealand can still charge higher prices and still sell most of the tickets. This is because their status as national carriers with comprehensive local feeder networks, convenient schedules and memberships in the largest international alliances are attractive to the majority of travelers” said Professor Hazledine.

He added, “Air New Zealand and Qantas are still each other’s most important competitor on the Tasman, which is why it is important for the consumer that they continue to compete independently with each other.”

This paper is published in the December 2008 issue of The Australian Economic Review (Vol.41, Issue 4).

Media wishing to receive a PDF or schedule media interviews with the authors should contact Alina Boey, Senior Manager, Corporate Communications at aboey[.]wiley.com or phone.

About The Australian Economic Review
An applied economics journal with a strong policy orientation, The Australian Economic Review publishes high quality articles applying economic analysis to a wide range of macroeconomic and microeconomic topics relevant to both economic and social policy issues. Produced by the Melbourne Institute of Applied Economic and Social Research, it is the leading journal of its kind in Australia and the Asia-Pacific region. Whilst of special interest to Australian academics, students, policy makers, and others interested in the Australian economy, the journal also considers matters of international interest. The Australian Economic Review is a peer reviewed journal and is included in the Social Sciences Citation Index.

About Wiley-Blackwell
Wiley-Blackwell was formed in February 2007 as a result of the acquisition of Blackwell Publishing Ltd. by John Wiley & Sons, Inc., and its merger with Wiley’s Scientific, Technical, and Medical business. Together, the companies have created a global publishing business with deep strength in every major academic and professional field. Wiley-Blackwell publishes approximately 1,400 scholarly peer-reviewed journals and an extensive collection of books with global appeal.

About Wiley
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for 200 years, helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology/Medicine, Chemistry and Peace.

Our core businesses include scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade publishes books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

 
 
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Low-Fare Carriers Still Not Enough Competition for Major Airlines Across the Tasman

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