Strong revenue growth, strategic acquisitions, an expanding geographic reach and enhanced service capabilities have enabled the company to achieve significant growth. Focused growth strategies, including its remote monitoring facility LIFE.net, have also enabled Chloride to make solid gains in the services market.
Chloride's service revenues grew at a compound annual growth rate of 20 per cent from 2004-05 to 2007-08. The company's European UPS services business grew by 22 per cent in 2007, which is more than twice the market growth rate, to exceed €100 million.
"Enhancing its service capabilities both organically and through the acquisition of companies with strong service models has been fundamental to Chloride's long term growth strategy" notes Frost & Sullivan Research Analyst Chandni Raj.
LIFE.net, Chloride's remote monitoring and diagnostics system, lies at the core of the company's servicing capability. It monitors UPS systems and other equipment on a 24/7 basis, providing diagnostic checks on performance and real-time notification of problems, allowing for immediate intervention. In addition LIFE.net has been enhanced to monitor other critical power equipment and gen-sets in particular, and is now available over IP.
Chloride has also extended its servicing capabilities to several new countries, including the recent creation of a new entity for its Russian business - Chloride Rus. Joint ventures with Eltek (Sweden), the creation of Chloride Polska (Poland) and increased investments in DB Power (India) have given the company a presence in markets across Scandinavia, eastern Europe and India.
"Key acquisitions - AST Electronique Services (France), Masterpower and Harath (United Kingdom) and Cener (Spain) - have expanded Chloride's servicing capabilities beyond the servicing of UPS and batteries," comments Raj. "The company's extensive portfolio now includes gen-set servicing, multivendor UPS servicing; multinational, multisite contract capabilities; connectivity solutions; enhanced servicing techniques such as thermal imaging; and servicing of other critical power equipment."
Realising the importance of highly skilled and well-trained manpower, Chloride founded the first in-house corporate university in the European UPS industry - the Chloride Academy. The academy provides a sound base for the company's consistent and high quality service model and delivery. Chloride also provides localised training to its customers across Europe.
"Investment in training ensures high-quality and reliable service that is both consistent and efficient across all territories, while training for end-users secures brand loyalty and consumer interest," remarks Raj. "A large installed base with high attachment rate for service contracts will continue to act as a catalyst in Chloride's sustained growth in the services sector."
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Chloride (chloridepower.co.uk) is one of Europe's leading suppliers of Uninterruptible Power Supply (UPS) systems and services.
Established in 1891, Chloride offers a complete critical power solution - UPS systems, diesel generators, static switches, switchgear and associated ancillaries – all designed, installed, commissioned and maintained by Chloride to protect businesses from the damaging effects of sub-quality electrical power as well as power interruptions.
Chloride delivers exceptional reliability through its people and technology and strives to exceed expectations by offering highly effective solutions. It provides all customers with superior after sales service and support; backed up by Chloride's industry leading 24/7 remote monitoring and diagnostics system, LIFE.net.
The company is committed to sustaining the environment and fostering energy recycling, and was the first company to sign up to the EU Code of Conduct for Energy Efficiency and Quality of AC UPS, implementing a 'zero waste' testing policy. Chloride is also a member of The Green Grid, a global consortium dedicated to advancing energy efficiency in data centres and business computing ecosystems.
With its main headquarters in London and listed on the London Stock Exchange, Chloride has offices worldwide, serving blue chip customers across Europe, Asia, Australia and North and South America.
Martin Coulthard, International Marketing Director
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