How can a company combat click fraud when running pay-per-click (PPC) marketing campaigns? How can it minimize the chance of being targeted and find out if it has already been paying for fraudulent clicks?
These questions and more will be answered at the next MarketingExperiments.com (MEC) Web Clinic, to be held Wednesday, March 29, 2006 at 4:00 p.m. EST. The 60-minute teleconference is offered to interested parties free of charge, with prior registration requested.
“The genesis of this Web Clinic came when we at MEC thought we might have been victims of click fraud ourselves,” said Nick Usborne, senior editor at MEC. “We set out to answer some serious questions about click fraud and found answers that we think every online marketer should know about in order to protect themselves and their business. PPC campaigns can be an integral part of a marketing plan, but as awareness of click fraud grows, it is becoming necessary to learn how to protect both the integrity and the return on investment of online campaigns.”
During the Web Clinic, MEC analysts will share the findings of their research as presented in a 10-point plan. This plan offers information on minimizing a company’s likelihood of becoming a victim of click fraud and also provides instructions on identifying click fraud attacks as and when they occur.
Those interested in attending the free clinic can sign up online or by e-mailing editor[.]marketingexperiments.com.
MarketingExperiments.com, an online research laboratory, has been named one of 2005’s best online marketing sites by KnowThis.com and is dedicated to discovering “what really works” in Internet marketing. MarketingExperiments.com tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve conversion, drive traffic and sell product. Results of its experiments are published online in the Marketing Experiments Journal.
MarketingExperiments.Com is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing. MEC engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc.