With luxury brands maturing in their home markets, Luxury Interactive 2009 is dedicating an entire day to international expansion opportunities.
Especially now that traditional markets such as Europe and North America have slowed down and several emerging markets showing continued growth in the luxury tier, it is becoming increasingly interesting for luxury brands to explore new markets.
During the Emerging Luxury Markets Summit on Monday, 16 March 2009, we take a closer look at the practical challenges luxury companies encounter when positioning their brands in Russia, the Middle East, China and India.
Speakers from Jumeirah Group, Taj Hotels Resort and Palaces, Forrester, Gucci Group, ESSEC, Luxury Institute and former Robb Report Chief Luxury Officer Carol Brodie share their hands-on experiences in overcoming key practical, technical and organisational hurdles to establishing your brand and delivering products and services within emerging markets.
Explored issues include:
- Finding local partners and real estate and deciding on the correct degree of outsourcing;
- The amount of resources and marketing mix needed to reach local affluents;
- Responding to local market needs and offering local customer service activities;
- Cultural sensitivities and profiles of luxury segments in emerging markets;
- Overcoming excessive red tape, high duties, poor infrastructure and regulatory challenges.
This day is highly informative for both luxury brands with an existing presence in emerging markets and companies considering expanding their horizons.
For registration and Summit information, visit luxury-global.com or call +44(0)20 7368 9465.
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