ATI monitors the changing trends and challenges faced by automotive repair shop owners, providing superior value through its boot camps and Shop Re-Engineering Program.
ATI's boot camps, which are introductory one-day seminars, offer measurable ROI by generating extra profits of $15,000 to $30,000 for each participant. It organizes up to 18 boot camps every month in major cities across North America. To encourage greater participation from shop owners, ATI’s industry partners refund some or all of the cost of the boot camp to attendees.
"The Shop Re-Engineering Program is a long-term initiative that includes over 200 hours of classroom content for shop owners and their service advisors, coupled with weekly coaching," says Frost & Sullivan Research Analyst Ratika Garg. "ATI promises twice the return on investment, which participants usually achieve within 12 months of starting the program. If clients do not achieve their 2 to 1 during the program then ATI continues to work for free until they realize their ROI objective."
ATI spreads the word about its programs through telemarketing, automotive trade publications, direct mail, trade shows, speaking engagements, and on-site visits. These marketing efforts help it build relationships with repair shops before they make a training investment.
ATI also wins clients over with its guarantee of higher profits before repair shops even agree to invest in its services. The benefits of its programs are measurable, easily accessible, and continuous.
"Further, to help repair shop owners market and advertise their businesses, ATI created an online platform in which clients can pick from 50 different promotional templates," observes Garg. "It retains a graphic artist to customize them for different shops and a marketing specialist to co-ordinate advertising activity."
ATI's programs are designed to incorporate the unique needs of different repair shops, adding significant customer value to its offerings. Its training modules vary by the size of the shop, the market segment in which it operates, its business model, and its geographic region. Clients are benchmarked against best practices in their respective categories to help them improve their business knowledge. They receive inputs on their performance from both a financial and operational standpoint.
"ATI has almost 80 associates including 16 coaches working closely with shop owners over the phone as well as through live classroom programs," notes Garg. "Nearly 1,000 repair shops receive coaching every week, and 40+ percent remain in ATI's alumni program, which offers continuous performance feedback from ATI and access to the latest business knowledge."
ATI stays abreast of clients' changing needs by receiving regular feedback from them. It partners with many companies to negotiate favorable pricing for numerous products and services used in automotive repair facilities. To ensure quality, ATI does not accept recommendation fees, which gives it the freedom to change vendors based on client feedback. There is little surprise that its ongoing internal surveys give it a customer satisfaction index averaging 94.4 percent.
ATI supports a private '20 group' comprised of 18 clients that meet three times a year to update it on the latest industry trends. Many customers reported increased sales from $0.5 million to over $3 million after undergoing ATI training.
To track the success of its programs, ATI has developed a proprietary, web-based data portal, where its 1,000 clients input 33 key performance indicators (KPIs) every week. This exercise helps track actual results that aid in program goals and ATI best practices. ATI has also installed cameras in its classrooms to facilitate remote access, thereby providing greater flexibility and ease of communication.
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About Automotive Training Institute
ATI, the industry leader in automotive business consulting, provides expert management and consulting services through one-day Cash Profits Boot Camps. ATI's seminars are designed to help shop owners gain a better understanding of their business from a financial perspective in order to develop growth and marketing strategies, retain their existing customer base while attracting new business and improve overall shop efficiency.
For more than 30 years, ATI has been helping thousands of automotive repair shop owners increase their profits, reduce stress, and grow their businesses into the companies of their dreams. In addition, all ATI seminars are AMI approved with 100% money back guarantees.
About Frost & Sullivan
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