Free press releases distribution network?

Agency / Source: flannel Communications Ltd

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



eSpares.co.uk Launches Online User-generated Reviews and Q&A to Build Customer DIY Confidence - UK’s biggest household electrical spare parts and accessories company invites the customer voice into its business to help customers choose products wisely and mend their own appliances
eSpares.co.uk Launches Online User-generated Reviews and Q&A to Build Customer DIY Confidence

 

PRZOOM - /newswire/ - London, United Kingdom, 2008/12/03 - UK’s biggest household electrical spare parts and accessories company invites the customer voice into its business to help customers choose products wisely and mend their own appliances.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering E-commerce Solutions Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

eSpares.co.uk, the UK’s biggest electrical spare parts and accessories company, has launched ratings and reviews and customer-generated Q&A to help build consumer confidence in buying parts and fixing appliances.

The retailer stocks over 300,000 different product lines from 500 manufacturers, and receives over 450,000 unique visitors each month. eSpares appointed social commerce technology company Bazaarvoice to implement its Ratings & Reviews and customer-generated Ask & Answer platforms.

“We’ve always attracted avid DIYers, but as a result of the economic situation more people are looking to replace things themselves, to avoid the cost of calling an engineer out,” said Matt Henton, Marketing Director of eSpares. “We initially wanted to increase the amount of user-generated content on the site to increase credibility, but customer feedback is impacting across the whole business. One of the key things that reviews have done is help to improve the depth and quality of our product descriptions – we sell so many products and customers’ experiences help drive differentiation and clarity. When people buy from us it’s usually a ‘distress’ purchase, so they need to know they’re ordering the right item. Customer reviews clearly help increase buyer confidence.”

eSpares recently sent an email to all customers who’d bought products in the past 12 months and received 2,500 reviews back. The company sends a regular email a few weeks after product delivery, asking customers to provide product feedback.

Ask & Answer has already allowed eSpares.co.uk to pull a couple of product lines that weren’t performing well. The volume and content of questions has also prompted the company to employ a new staff member dedicated to monitoring in-coming questions and helping provide answers.

“We’ve just sourced another supplier for our universal dishwasher baskets after some less than positive feedback,” Henton continued.

“This is a great example of how, using customer feedback, a retailer can become customer-centric – that is putting customers at the heart of its business,” said Sam Decker, Bazaarvoice’s Chief Marketing Officer. “eSpares has already seen benefits across the board, from sourcing new manufacturers, realising the need for a dedicated staff member to answer queries, and using reviews to increase buyer confidence. Questions from customers have also forced manufacturers to look at their own literature and provide eSpares with better product descriptions.”

About Bazaarvoice
Bazaarvoice is a social commerce technology company. It helps over 290 brands globally including Boots, Halfords, Wickes, Thomas Cook, QVC and Boden to harness and amplify customer online word of mouth.

Bazaarvoice’s products - Ratings & Reviews™, Ask & Answer™ and Stories™ - are social commerce applications that drive sales. They enable customers to review products, ask and answer questions and share stories online; enhancing the online shopping experience and allowing them to make more informed and rewarding purchase decisions. Benefits for the retailer include content ownership, seamless customisation, increased search engine optimisation impact, advanced analytics and syndication across the web. Retailers can also leverage the content generated across on and offline marketing channels.

Founded in 2005, Bazaarvoice has offices in the UK, US, France and Singapore. The company was named in 2007’s Red Herring Global 100. The blog is at bazaarblog.com.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering E-commerce Solutions Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: flannel Communications Ltd

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
E-commerce Solutions articles,
CATCH Visitors via Your Competitors Announcements!


eSpares.co.uk Launches Online User-generated Reviews and Q&A to Build Customer DIY Confidence

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Claire Armitt 
01273 779449 claire.armitt[.]no-flannel.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any flannel Communications Ltd securities in any jurisdiction including any other companies listed or named in this release.

E-commerce Solutions via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From flannel Communications Ltd / Company Profile


Read E-commerce Solutions Most Recent Related Press Releases:

Southeast Asia’s E-Commerce Market to Surpass US$25 Billion by 2020 Despite Market Challenges Finds Frost & Sullivan
Dentsu Announces Acquisition by Dentsu Aegis Network of a Majority Stake in Certified E-Commerce Platform Design & Mobile E-Commerce Marketing Agency
Preksh Innovations Private Ltd Introduces Augmented Reality or Visual Commerce Solution for Retail Store
Ansell Launches E-commerce Platform
Vinculum to Showcase Multi-Channel Retail Solutions At eCommerce Africa Confex, 2016
Strategic Sourcing Software Demand Fuels Growth for ProcurePort
Feedonomics Launches Nationwide Partner Program
Customer Demand for Mobile and Omni-channel Service Drives Small Midsized Retailers Toward eCommerce Platforms Finds Frost & Sullivan
Forward View Selected as Bigcommerce Reseller
Aimeos Web Shop Bundle 1.1 for Symfony2 Released

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  Triggr & Bloom

Visit  JobsWare.com

Visit  BizJobs.com







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today