Release date: 2008-12-02

Auriga and IBM Report on Outsourcing Tactics for Hi-Tech Companies at BITKOM Outsourcing User Forum

(PRZOOM - Press & Newswire) —  Wilton, NH, United States, 2008-12-02 - On 11-12 November, Alexis Sukharev, Auriga Founder and President, and Siegfried Langer, System z Growth Manager of IBM, presented a joint experience report at the 6th Outsourcing User Forum 2008 in Bad-Homburg (Germany)


Together with Siegfried Langer, System z Growth Manager of IBM, Mr. Sukharev presented a joint experience report, on setting up effective offshore outsourcing operations for software development, from both a customer’s and a supplier’s point of view.

The User Forum Outsourcing 2008 is organized by BITKOM, the German industry association for information technology and is the biggest annual conference in the German-speaking world. The motto of the event is "We tell the user how to improve". Its aim is to offer a common platform for users of outsourcing services and services providers, consultants and scientists, to enable knowledge transfer and sharing hands-on experience and best practices. The forum provides combination of keynotes, presentations, panel discussions, and special formats for the dialogue. The event attracted about 450 attendees, and over 80 speakers shared their outsourcing experience in the form of presentations, workshops, discussions and user reports.

The report of Mr. Sukharev and Mr. Langer, entitled “Gaining Maximum Value from High-Tech Outsourcing Partnership” was focused on best practices for establishing a successful software development engagement, and summarized the previous cooperation experience between Auriga and the IBM Development Laboratory in Boeblingen, Germany.

The cooperation case for the report was based on the Remote Engineering Center organized in 2005 for the Hardware Development Lab in Boeblingen. Remote Engineering Center is a proprietary model, offered by Auriga to its clients. This methodology is an evolution of the Offshore Development Center model, aiming to minimize the ODC-related risks by improving engagement flexibility. Under the REC model, the project management, product quality management, process definition, implementation, improvement and QA are all on Auriga side. As a result, the customer reduces the management overhead, while retaining access to Auriga organizational assets and resources.

The report offered practical advice on setting up offshore outsourcing operations. Both speakers emphasized the importance of following a thorough selection process when choosing a partner and defining a clear management approach for interaction, with unambiguous requirements and measurable deliveries. Hi-tech partnership demands a high level of involvement from both sides, and direct communications, key to efficient problem solving, assure minimum response time from the service suppliers and provide the customer with direct insight into the daily operations of the dedicated team.

When it comes to starting a business engagement, ability to establish effective communication between the parties is as important as technical expertise of the service supplier. As Mr. Langer stated, "The joint workshop approach in defining the detailed project plans and Auriga's strong technical and project management capabilities were the foundations of this successful engagement".

Dr. Mathias Weber, Head of BITKOM IT-Services and Knowledge Management Department and Organizer of the Forum, kindly shared his views on the prospects of the offshoring industry in the current economic climate.

"German market players have been expressing an increasing interest in the nearshoring services offered by companies of Central and Eastern European. Clients are pleased with the opportunity to choose from numerous suppliers from all over the world. Auriga and other providers of software services with R&D centers in the Russian Federation, enjoy an excellent reputation among German companies of the high-end sector. In our opinion, they have chances of winning a larger market share, with their excellent references and a growing presence on the German market. BITKOM membership gives Russian companies such as Auriga a starting point for building ties with customers. Given the bleak economic prospects of the next year, it is natural that German enterprises are taking a closer look at expanding their nearshoring activities”, said Mr. Weber.

About Auriga
Auriga ( is a software R&D and IT outsourcing services provider incorporated in the U.S. that has been operating development centers in Russia since 1990. Auriga was the first to focus on satisfying the specific needs of software and hardware high-tech companies as its driving strategy. Included in Global Services 100 list and Top 10 ITO Providers in Central & Eastern Europe sub-lists since 2006, and being one of the 44 companies worldwide that made both the Global Services 100 and the Global Outsourcing 100 lists this year, Auriga offers a wide range of services covering all aspects of the entire product engineering area and superb expertise in a rich set of knowledge areas from embedded systems and OS internals to enterprise information systems and Web applications. Auriga’s client list includes such industry majors and leaders in their segments as IBM, Draeger Medical, LynuxWorks, NMS Communications, Verdasys, and many others.

BITKOM is German Association for Information Technology, Telecommunications and New Media. It represents over more than 1,200 companies in Germany, with 900 direct members, including practically all German global players as well as 600 key mid-size companies.

About IBM
International Business Machines Corporation, is a multinational computer technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and offers infrastructure services, hosting services, and consulting services in areas ranging from mainframe computers to nanotechnology.


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