The awareness of converged conferencing technologies combining video, audio and web increasing productivity for diverse workgroups, opens up new avenues for vendors in the form of increased growth opportunities and strategic partnerships to create a greater value for their customers. Key advancements in technology coupled with the growing adoption by end users makes the videoconferencing infrastructure market a pivotal piece of this converged communications puzzle.
Frost & Sullivan finds that the World Videoconferencing Infrastructure Systems Market earned revenues of $206.4 million in 2004 and is estimated to reach $682 million in 2011.
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"With the growing deployment of converged conferencing and collaboration tools, the independent market for videoconferencing infrastructure expects to be a part of and promote integrated conferencing applications,” notes Industry Analyst Sally Windman. “Videoconferencing infrastructure systems vendors need to understand the future requirements for growth in such applications and accordingly incorporate their offerings with that of other like-kind vendors or engage in acquisitions."
In addition, market research suggests that stand-alone videoconferencing (IP or ISDN) solutions have not reached the critical mass that was expected a few years back. However, while the audio conferencing market is reaching saturation and web conferencing being its infancy it is currently having huge success pervading many enterprises. Web conferencing sessions also enjoy a successful attached rate for audioconferencing. Videoconferencing will find far more success if it integrates with audio and web conferencing.
Though videoconferencing infrastructure system vendors are maintaining steady growth rates, penetrating additional customers will need to be a strategic focus in future years. Developing partnerships with various vendors offering complimentary products such as IP telephony expect to increase sales and awareness of conferencing technologies.
"Technology changes and the ensuing demand for ‘next generation’ collaborative tools, challenges vendors to expand their reach and sales efforts in addition to investing significantly in new technology," observes Windman. “The stage has been set for IP - the new platform for audio, web and video conferencing, and unified collaboration.”
A paradigm shift in the conferencing and collaboration market has been brewing for many years now. Over the last few years, vendors have started to place a great deal of importance on collaborative applications that can integrate with each other. The ability to share documents and communicate over geographical boundaries has resulted in enhanced productivity and greater efficiencies. Such advantages have driven videoconferencing vendors to provide support for web and audio conferencing technologies in their bridges.
Video infrastructure systems vendors need to maximize partnerships with various complementary products to introduce integrated on-premise unified conferencing solutions. To increase revenue opportunities video infrastructure systems vendors need to recognize while they may need to forgo margins, revenue can be realized through and increase in leveraging the partners current installed customer base.
World Videoconferencing Infrastructure Systems Markets, a part of the Conferencing and Collaboration Communications Subscription, provides an overview and outlook for the market. This study has been segmented into service providers benchmarking and market analysis. This research includes detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews are available to the press.
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.