PRZOOM - /newswire/ -
Mullumbimby, New South Wales, Australia, 2008/11/10 - Byron Bay Macadamia farmers, Martin and Pam Brook have partnered with Australian not-for-profit organisation, Rainforest Rescue to help protect Australia's world heritage valued Daintree Rainforest by donating a percentage of their sales.
To coincide with the launch of a range of tasty new Muesli bars and “Walkabout” mixes, Brookfarm have partnered with Rainforest Rescue to protect rainforest habitat for the critically endangered Cassowary in far north Queensland’s Daintree Rainforest.
“We always wanted to create unique, sustainable agriculture and we’ve planted thousands of rainforest tress on our property. Our support for Rainforest Rescue’s Daintree Buyback and Protect Forever Project is just another step towards closing the sustainability loop,” said Brookfarm co-owner, Martin Brook.
Since Brookfarm’s humble beginnings in 1988, Pamela & Martin Brook planted over 30,000 rainforest and eucalypt trees on their Macadamia Farm at St Helena, near Byron Bay, Northern New South Wales. Today Brookfarm is regarded as Australia’s leading producer of Gourmet Macadamia products.
“As farmers, we recognise the important relationship between the environment and the success of our business. By planting rainforest trees and attracting native wildlife, we’ve dramatically reduced the number of pests that affect our harvest,” said Mr Brook.
Despite widespread agreement that clearing rainforests is responsible for increasing greenhouse emissions and contributing to global warming, there are an estimated 200 properties in the Daintree that can still be cleared for residential development.
“Brookfarm is delighted that we can assist Rainforest Rescue in their important work in preserving Australia's tropical rainforests. The protection of precious areas like the Daintree is so important in the fragile world we live in. This project is also a great way to involve our customers in important environmental issues, said Mr Brook.
With the support of individuals and businesses like Brookfarm, Mullumbimby based Rainforest Rescue has been purchasing rainforest properties in the heart of the Daintree that are under threat of being cleared since 2000.
Brookfarm will be promoting their partnership with Rainforest Rescue with a new range of products including their 3 Walkabout Mixes, blends of fine nuts, premium dried fruits and Belgian chocolate, and 2 varieties of oven baked Muesli bars.
“It’s fantastic to partner with successful businesses such as Brookfarm as we have first hand knowledge of how committed they are to good environmental outcomes,” said Lana Nancarrow, Rainforest Rescue’s Corporate Partnerships Manager.
To help Rainforest Rescue protect rainforests forever, phone 1300 763 611 or visit our website.
About Rainforest Rescue
Not for profit organisation Rainforest Rescue (rainforestrescue.org.au) protects and restores rainforests in Australia and internationally. Rainforest Rescue’s projects re-establish rainforests through planting, maintenance and restoration programs, as well as purchasing and protecting high conservation value rainforest and preserving its biodiversity.
Brookfarm (brookfarm.com.au) is Australia’s most awarded producer of Gourmet Macadamia products. Their range includes award winning Macadamia Muesli’s, First Cold Pressed Natural and Infused Macadamia Oils & Oven Roasted Macadamia nuts with Fine Sea Salts and Spices. All products are GMO free and are sold to quality retail outlets, hotels and airlines in Australia and exported throughout the world. In 2007 Brookfarm won the State & National Telstra Australian Business of the year.