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Kontera Announced as Pluck on Demand Partner - Free-self-service product makes it possible to grow websites with relevant content and social media tools
Kontera Announced as Pluck on Demand Partner


PRZOOM - /newswire/ - Santa Monica, CA, United States, 2008/11/06 - Free-self-service product makes it possible to grow websites with relevant content and social media tools.

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Demand Media™, the leader in social media, today announced the launch of Pluck™ On Demand, a free self-service product that benefits medium and long tail publishers, content creators, and distribution networks by enabling the efficient delivery of relevant content coupled with social media tools to drive growth across traffic and revenue.
“Over the past two years we have combined relevant content with social media tools to grow our own network of sites to over 70 million unique visitors and create vibrant online communities” said Richard Rosenblatt, founder and CEO of Demand Media. “With the launch of Pluck On Demand, we are bringing that secret sauce to publishers across the Web.”

Demand Media has forged numerous relationships with content producers, publishers and distributors including Tribune Media Services, Encyclopedia Britannica, IAC, Kontera and FreeWebs who are now taking advantage of the Pluck On Demand platform.

How It Works
Pluck On Demand is a free self-serve widget-based product that can be added in minutes using an easy step-by-step implementation wizard. Once in place, Pluck On Demand automatically reads content on a page and provides links to related articles and videos sourced from various high-quality content providers. The full article or video content is viewed within the publisher’s site, driving traffic and engagement. Pluck On Demand also comes with social media features such as comments, ratings, recommendations, and user profiles, making it possible for publishers to instantly build vibrant community on their sites.

Pluck On Demand content is pre-packaged with ads, generating incremental revenue for publishers and content providers.

Pluck On Demand Content
Pluck On Demand provides a unique opportunity for content owners to syndicate their content across the web and realize new monetization opportunities. Pluck On Demand’s extensive library of articles and videos covers virtually all categories including autos, business, entertainment, finance, food, health, sports, and travel. The content is sourced from a selection of leading websites, blogs, editorial content, and premium brands. The Pluck On Demand library features content from well known brands like Encyclopedia Britannica, Harvard Health Network, Kiplinger News Service, and editorial content from acclaimed columnists such as Andy Rooney, Dave Barry, and Liz Smith. Also included in the library are instructional articles and videos from eHow and Expert Village, as well as a wide array of other useful content from, Service Magic, LendingTree,, FiLife and Reserve America.

Pluck On Demand Distribution Partners
Kontera is a leading provider of In-Text Advertising and Information Solutions that identify contextually relevant keywords on a publisher’s webpage in real-time and automatically matches them to relevant ads and information. Kontera will offer Pluck On Demand to its network of 20,000 publishers. “We appreciate that Demand Media understands that content can reach its full potential when it is relevant and has corresponding tools to engage with it,” said Mathew Haugen, vice president of business development, Kontera. “Our publishers are in the business of content generation and monetization. By partnering with Pluck On Demand, Kontera will provide its publishers access to highly relevant, professionally-created content that is “pre-packaged” with the highest-value monetization products in the industry.”, home of over 20 million social websites, says that Pluck On Demand aligns perfectly with their social publishing platform. “Websites grow communities when visitors interact around fresh and interesting content. To take a site from ‘static’ to ‘social,’ site owners need easy access to relevant content,” said Webs CEO Haroon Mokhtarzada. “Pluck On Demand is an incredible way for our publishers to keep content fresh and attract more visitors to their sites.”

Pluck On Demand Publishers
While today is the public beta launch of Pluck On Demand, many publishers were invited to participate in a closed beta period which began earlier this year. These publishers were instrumental in helping the Pluck On Demand development team prioritize specific features and functionality to bring to market. “I am an entrepreneur who also happens to be a website publisher, so I want to grow my business with a solution that is easy to use,” said Habib Wicks, CEO of “From day one the content has been absolutely and consistently relevant and the implementation elegant. I am looking forward to working with Demand Media as this offering grows.”

About Demand Media
As the leader in distributed social media, Demand Media™ ( makes possible more than 3 billion conversations every month. The Demand Media platform harnesses the creativity of individuals to deliver valuable content and help websites grow by providing content and community features that consumers truly want. The privately held company was founded in May 2006 and is based in Santa Monica, CA, with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK.

© 2008 Demand Media, Inc. All rights reserved.
Demand Media is a trademark of Demand Media, Inc. Pluck is a trademark of Pluck Corporation. All other products and company names herein may be the trademarks of their respective owner.

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Kontera Announced as Pluck on Demand Partner

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