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Calgoo Launches New Marketing Medium - Calgoo In-Calendar Marketing™ to promote time-sensitive products and services through electronic calendars - Calgoo.com
Calgoo Launches New Marketing Medium

 

PRZOOM - /newswire/ - Vancouver, British Columbia, Canada, 2008/10/31 - Calgoo In-Calendar Marketing™ to promote time-sensitive products and services through electronic calendars - Calgoo.com.

   
 
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Calgoo announced today the immediate availability of its new product and service, Calgoo In-Calendar Marketing. In-Calendar Marketing is the concept of promoting time-sensitive products and services via an electronic calendar. This is an entirely new marketing medium and Calgoo In-Calendar Marketing is the first software and services platform that enables other businesses to launch their own campaigns in this medium.

“Marketers are always on the lookout for the ‘new’ and ‘remarkable’ to help differentiate their products and services,” said Andrzej Kowalski, CEO, Calgoo. “Calgoo In-Calendar Marketing is exactly that. It is a new marketing medium that empowers sophisticated marketers with the ability to launch their own in-calendar marketing campaigns.”

Continued Kowalski, “The calendar is the medium in which time-based decisions are made. And by placing useful marketing communications within this medium, we help create offers that are timely, relevant, and acted upon. The end result is that marketers now have a new method to engage existing and prospective clients while enhancing customer loyalty and driving sales.”

Calgoo In-Calendar Marketing is well suited for sophisticated marketers who are already engaged in loyalty marketing or have sizeable lists of opt-in email subscribers. In-calendar marketing is a pull medium in which the subscriber has direct control of the marketing experience. Marketing messages are displayed within the subscriber’s electronic calendar as events adjacent to personal and work schedules.

“The calendar is a personal and intimate medium,” said Kowalski. “The marketing offers that should be delivered via this medium are those that provide real value to the subscriber in the form of relevant, time-based content. As part of our services, we work with companies to identify and create suitable campaigns. Done properly, this new marketing concept enables organizations to deliver engaging, useful content into the calendars of their most loyal and profitable customers.

Calgoo In-Calendar Marketing includes web-based campaign management, analytics and reporting, combined with professional services, campaign ideation, and technical support to get organizations up and running quickly. As of 2006 there were 300 million electronic desktop calendars in use and 10 million more web calendar users (Source: Carl Sjogreen, Google Calendar Product Development).

About Calgoo
Calgoo (calgoo.com) is the world-leader in calendar inter-operability and is pioneering the concept of In-Calendar Marketing with its patent-pending technology. Calgoo can help devise a marketing campaign for you to take advantage of this new medium.

 
 
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Calgoo Launches New Marketing Medium

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Contact: Andrzej Kowalski - Calgoo.com 
604-646-0699 andrzej[.]calgoo.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Calgoo securities in any jurisdiction including any other companies listed or named in this release.

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