PRZOOM - /newswire/ -
New York, NY, United States, 2008/10/27 - EmPower Research, LLC brings out a report, “A Web Partner for Life”, which talks about how the Indian Martrimony Websites are emerging as a new milestone and positioning themselves as Lifelong Portals.
EmPower Research LLC, a pioneer in the field of Business Research and Information Consulting, is pleased to announce the publishing of the report, “A Web Partner for Life: Indian Matrimony Web Sites are Modernizing Matchmaking for the Offline World and Positioning to be Lifelong Portals for the Online One.”
The report focuses on one of the most popular life milestones emerging on the Web which is marriage matchmaking. Its popularity has grown mainly due to convenience and cost-savings and EmPower Research estimates that the online matrimonial industry will reach 21 M registrations with revenues of $63 M by 2010-2011.
The research has developed a framework which identifies the key challenges, such as online safety concerns among Indians and back-office, scaling processes that these e-matrimony sites could face while transforming themselves potentially into more powerful portals for lifelong services. The EmPower report, part of the company’s EmPower Research On Point series, also outlines how these challenges can be met and resolved.
Kyung Han, Managing Partner in charge of the research, remarks, “We see e-Matrimony sites having an advantaged and much stronger position in India’s e-Commerce environment. If e-marital sites can extend the trust gained by identifying a spouse/partner for a subscriber to many other, lifelong services, the e-Matrimony industry may attain very strong, Web loyalty among the Indian population. This is significant given the future potential of this market.”
The report is available for $ 400 on the EmPower website.
About EmPower Research, LLC
EmPower Research (empowerresearch.com) provides Customized Business Intelligence, Media Services and Data Analytics. It was founded in 2004 by MIT Sloan MBAs, former Booz Allen Hamilton consultants, and senior marketing managers at Gillette, Whirlpool & Applied Materials. The company has expertise across various verticals like Retail, Consumer Packaged Products, Food and Beverage sector, Pharmaceuticals & Healthcare, Advertising and Financial services.