Marketing strategy and solutions firm, Anthem Marketing Solutions, Chicago, continues its growth with the addition of new Partner and Chief Operating Officer, Christopher Carroll.
Mr. Carroll will leverage his expertise in marketing strategy and optimization, media buying and analysis, product development and business growth strategies to manage Anthem’s operations, plus guide the firm toward new business opportunities. “Chris adds strong strategic and financial competencies, as well as critical leadership experience to our team,” said John Keenan, Anthem’s Managing Partner and Chief Executive Officer. “He’s been charged with overseeing execution for our operations, and leading the firm into new areas of development and growth.”
Mr. Carroll was previously Vice President of Financial Products and Services for the Professional Education Institute, located in Burr Ridge, IL, and a one-time client of Anthem’s. “The Anthem team made a powerful impression on me,” said Mr. Carroll. “Their collaborative approach, expansive marketing knowledge, diligence in addressing my business issues, and the plans they delivered all won me over. I’m thrilled to be part of the firm now and am looking forward to what lies ahead for us.”
Mr. Carroll holds an MBA from the University of Notre Dame’s Mendoza College of Business, and a BA in Communications from the University of Notre Dame.
About Anthem Marketing Solutions
Anthem Marketing Solutions (anthemedge.com) is a marketing and media strategy firm, specializing in providing customer-focused analysis and solutions for marketers. Anthem partners with clients to analyze needs, craft solutions and deliver plans to drive profit and revenue streams via direct marketing, database marketing, and customer relationship management strategies. Anthem works with B2C and B2B clients in a variety of industries. Headquartered in Chicago’s West Loop, Anthem’s clients range from Fortune 100 firms to start-ups in locations across the United States.