PRZOOM - /newswire/ - Wilmington, DE, United States, 10/06/2008 - MochaSpot, a newly launched web service redefines Black-orientated media using technology focusing on "stuff Black people like" rather than present "Black faces" to a Black audience. MochaSpot brings true diversity to century Black-orientated media.

Fooky, Inc., a global online information service firm today announced the immediate release and availability of MochaSpot website. MochaSpot is the first Black-orientated web portal with technology to provides content based on "stuff Black people like", obsolescing the traditional but discriminatory method of presenting "Black faces" currently used by Black-orientated media outlets.

Ed Dunn, CEO of Fooky, Inc. and chief architect of MochaSpot was actually one of the first web entrepreneurs to launch a Black-orientated web site in the nineties called Blackindex.com and long desired to provide a better model for Black-orientated media. "Years after operating Blackindex.com, I became frustrated as I felt restricted to showcase only Black sites" says Mr. Dunn. "I think it was flawed to niche a web service on everything Black and believe race-based web services do not accurately reflect the diverse taste and interest of Black culture."

MochaSpot gathers online resources by analyzing the content of websites, blogs and other web services operated by Black content providers. By analyzing trends and preferences among Black content providers, MochaSpot is able to develop a repository of "stuff Black people like" and share its findings among MochaSpot users. This approach allows MochaSpot to be extremely diverse, showcasing content from all over the world and from a various range of topics and subject matters that Black people truly have an interest for.

Mr. Dunn believes companies and organizations looking to market to a Black audience can better segment and identify their target audience with MochaSpot than traditional Black-orientated media. While traditional Black-orientated media makes assumptions about their audience to marketers, MochaSpot can provide actual data on exact phrases Blacks are using to search for information or what phrases used to identify themselves. By combining phrase-based data with geo-IP information, marketers have unprecedented scalability in targeting a specific Black audience such as vintage jazz enthusiasts who live around St. Louis, Missouri, USA to promote a local concert, for example.

MochaSpot will be marketed directly to consumers and businesses as a viable and more accurate Black-orientated media model. A promotional tour is in the works to go across the United States and several major international cities worldwide to promote the diversity of content MochaSpot provides. Mr. Dunn is confident his new approach to Black-orientated media will be well-received. "Black people no longer want their preferences and tastes to be defined by a boardroom of media executives" says Mr. Dunn. "I'm confident Blacks will rally behind MochaSpot model of presenting who Blacks really are versus presenting an assumption of what some media executive think we should be."

MochaSpot is an Internet intermediary web service designed specifically for people of color to connect with website operations through a phrase-based platform. MochaSpot.com is a subsidiary of Fooky, Inc. a privately held Delaware corporation.

Agency / Source: Fooky.com

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