PRZOOM - /newswire/ -
Los Angeles, CA, United States, 2008/10/01 - Cooking.com - New VP of Sales, Joseph Tripp hired to drive sales and grow customer base.
Cooking.com, the leading marketplace for cooks, is pleased to welcome Joseph Tripp to the company. Tripp joins Cooking.com as its Vice President of Advertising Sales. The addition of Tripp to the advertising team represents continued and consistent growth within this important segment of the business.
“I have the opportunity to lead the company’s efforts to develop and execute unique sales strategies to support and reach advertising sales objectives. In addition to an award winning shopping site, Cooking.com continues to create depth and breadth through rich content segments creating a compelling story for our advertisers, and I am excited about its potential of growth" noted Tripp.
Tripp brings over 11 years of online advertising sales experience to Cooking.com. Most recently he held the role of Vice President of Sales with LifeScript, a women’s health & fitness site where he strengthened and grew agency business primarily within the consumer packaged goods category. Prior to this role, he spent 6 years leading interactive sales for the The Los Angeles Newspaper Group's Interactive division, a wholly owned division of MediaNews Group and the nation’s 4th largest newspaper company.
According to Tracy Randall, Chief Executive Officer of Cooking.com, "Tripp’s impressive reputation within the online advertising space makes him an ideal addition to our executive team. He possesses a unique combination of experience, intelligence, personality, and entrepreneurship to lead the growth and development of our advertising sales. We are thrilled to have Joseph join our executive team."
Cooking.com was founded in 1998 and is based in Santa Monica, CA. As the leading online marketplace for cooks, Cooking.com operates five uniquely branded websites: Cooking.com, FoodNetworkStore.com, StarbucksStore.com, PillsburyStore.com, and BettyCrockerStore.com. Cooking.com offers its customers over 90,000 products for the kitchen as well as recipes, menus, articles and a growing library of user-generated cooking content and online tools. Cooking.com is committed to providing customers with an exceptional experience and was the recipient of the 2008 WebAward Best Shopping Site and 2007 i.Merchant Gold award for overall excellence as an online retailer. Its investors include Azure Capital Partners, Idealab, Clearstone Venture Partners, Starbucks Corp. and ORIX Venture Finance.