Healthworks, Inc., a specialty healthcare services company, and Royal Philips Electronics (NYSE: PHG, AEX:PHI) today announced a collaboration to provide clinical specialists with new education programs and training resources across a range of clinical subject areas including peripheral angiography, interventional radiology, electrophysiology and invasive cardiology. These programs – available both online and through live, instructor led seminars– are designed for individual cardiovascular and imaging technologists, as well as nursing professionals, working in healthcare provider organizations such as hospitals, imaging centers and physician group practices.
The collaboration will include the co-marketing of a series of web-based seminars, the creation and instructor-led delivery of clinical content, and the combining of Healthworks’ library of multimedia content with Philips Healthcare’s clinical offerings. The programs will be offered at Philips training campuses and delivered globally on the Philips Learning Center, directly addressing the market insights identified during in-depth interviews with customers across various clinical specialties and global markets.
Driving the need for this education is the rapid growth and diversity of invasive procedures being performed in hospitals across the country. For instance, more than 4.2 million invasive patient cases are administered in cardiac catheterization labs each year according to industry market research firm IMV. What’s more, the documented shortage of qualified healthcare personnel, coupled with ongoing efforts among hospitals to curb their expenditures, has created the growing need for clinical specialists to be cross-trained in multiple procedural areas to meet rising patient care demands. The US Department of Labor’s Bureau of Labor Statistics, for example, reports that employment for trained cardiovascular technologists will increase by 26% through the year 2016. This demand reflects the fact that coronary heart disease remains the number one disease in the US.
“Philips’ significant commitment to helping educate healthcare professionals so they can perform at their best is clearly demonstrated through this collaboration,” said Sandra Wolfe-Korejwo, President and CEO of Healthworks. “Our subject matter experts’ ability to develop and deliver clinical content in tandem with Philips’ Clinical educators serves the market and accomplishes key objectives of our strategic expansion plan.”
According to Douglas Dell, director of Global Learning Services for Philips Healthcare, “We are committed to helping healthcare professionals deepen their clinical knowledge so they can provide the best in patient care, especially in a climate that demands efficiency. Providing highly-relevant continuing education is a primary component in building and maintaining clinical competencies.”
All of the education programs provided in this collaboration will be clinically-based and “vendor neutral.” There will be no equipment-specific components in the content, allowing both Philips customers and non-customers to take advantage of these resources. Those interested in learning more about Philips Clinical Education should contact Philips at 1-440-483-4234 or clinical.education[.]philips.com.
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (philips.com) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 133,000 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare.
Healthworks, Inc. (healthworksonline.cc), is a private practice healthcare organization for clinical and technical specialists based in southeastern Pennsylvania. The company, founded in 1997, offers specialty education services in the areas of invasive and non-invasive cardiology, electrophysiology, radiology and specialty nursing. In addition, the company provides specialty expert staffing services, including defined duration contracts and comprehensive departmental outsourcing, as well as consulting resources to hospitals.