Release date: 2008-09-19

Starbucks Marketing Mastermind Shares Insights at NPSA Conference

(PRZOOM - Press & Newswire) —  Kansas City, MO, United States, 2008-09-19 - John Moore, "the marketing genius" that helped grow Starbucks and Whole Foods, is speaking at the NPSA's 6th Annual Conference and Exposition at Caesars Palace in Las Vegas


What if you could get a one-on-one with the marketing mastermind behind Starbucks and Whole Foods? You can, if you attend the National Portable Storage Association's 6th Annual Conference and Exposition at Caesars Palace in Las Vegas from October 26-28.

The NPSA conference will feature John Moore, who will share his insights into how some of the biggest names in retail coffee and organic food became the multimillion-dollar companies they are today. As the Director of National Marketing for Whole Foods Market, Moore focused his team on engaging in activities that were less about using traditional advertising and more about using the influential power of customers as the advertising vehicle. At Starbucks, Moore led countless highly successful in-store and out-of-store marketing promotions as a Retail Marketing Manager.

"John Moore's innovative insights are just as relevant to portable storage as they are to coffee and organic foods," said John Finnessy, CMP, Executive Director of the National Portable Storage Association, or NPSA. "If your goal is to grow your company, John can tell you how. His presentation is practical and his lessons will inspire you to take your portable storage company to the next level."

Through speaking engagements and through his Brand AutopsyMarketing Practice, Moore shares business and marketing advice with companies aspiring to become the next Whole Foods or Starbucks. He has been recognized by Fast Company magazine as a "leading practitioner of the arts of customer service and marketing" and serves as a Standards Council Advisory Board Member with the Word of Mouth Marketing Association. As a result of his experiences with Starbucks and Whole Foods, Moore is one of the most sought-after brand masterminds in the country, and his work has created a new way to look at marketing and branding.

About The National Portable Storage Association

The National Portable Storage Association ( is dedicated to the advancement of the portable storage industry. We at the NPSA are here to serve those in the portable storage industry who rent, sell or lease containers, trailers and mobile offices. The NPSA assists members with industry, regulatory and workforce issues; plus, offers members networking, marketing and legislative support at national, state and local levels.


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