PRZOOM - /newswire/ -
Minneapolis, MN, United States, 2008/09/15 - Maintaining security and managing PCI compliance has proven to be a serious challenge to restaurant operators. SecureConnect® is the easy and effective solution to address the challenges of PCI DSS.
Credit card use at dining operations continues to grow at a record pace, especially in Quick Service Restaurants. At the same time, unrecognized by many in the industry, the risk of credit card fraud to both customers and the foodservice operator has also been growing. In the QSR segment, this puts between 25% - 60% of all transactions at risk!
Now, BHI Advanced Internet, a leading Internet security systems provider, is offering SecureConnect®, an Internet Security and connectivity service specifically designed for QSR and retail markets. SecureConnect® offers both operators and their customer’s protection from unauthorized credit card use and fraud.
SecureConnect® directly addresses the requirements for the Payment Card Industry (PCI) Data Security Standards (DSS) required for all operations accepting credit card payments. These standards offer protection against credit card fraud and the misuse of personal information that can lead to identity theft. SecureConnect® can help save foodservice operators from revenue loss and help safeguard a corporate brand and local franchise from a tarnished reputation and the inevitable legal repercussions if a breach of security occurs. A recent survey by the Retail Solution Provider Association shows that nearly 60% of customers will not return to a location where they suffered identity theft!
As today’s credit card and Internet threats become more sophisticated, the challenge to protect customers from security issues has also become more complex. In 2007, an FBI report indicated that almost 10 million Americans had lost a total of $52.6 billion through credit card fraud. In addition, 42 percent of all identity theft cases also involve credit card fraud of one form or another.
“Many foodservice organizations still really underestimate the threat to both their customers and their own business from credit card fraud and Internet risk, said Dave Perrill, BHI president. “With the employee turnover challenges operators face, having the best security system available is just common sense protection for the business they have worked so hard to build.”
Mr. Perrill continued, “Any company can be at risk unless they stay on the leading edge of credit card and Internet security. There is a critical need and urgency for operators to protect themselves and their customers. SecureConnect® was created to take those kinds of headaches away and allow operators to focus on growing their business safely, securely and profitably.”
Through SecureConnect® (secureconnect.com), operators can benefit from a single, comprehensive and cost-effective solution with numerous levels of safeguards that are updated regularly as the technology evolves. The program offers QSR’s 24/7 support and management access from BHI’s trained and industry-knowledgeable engineers who will know if there is a problem at a store often even before an operator or customer will.