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Hair Genesis™ Paying for Print Advertising in a New Way via MediaBids - Hair Genesis™, a national direct-response company providing hair-loss solutions to both men and women, is paying for print advertising on a per-sale basis thanks to MediaBids’ Per-Inquiry Print Advertising Program
Hair Genesis™ Paying for Print Advertising in a New Way via MediaBids

 

PRZOOM - /newswire/ - Winsted, CT, United States, 2008/09/11 - Hair Genesis™, a national direct-response company providing hair-loss solutions to both men and women, is paying for print advertising on a per-sale basis thanks to MediaBids’ Per-Inquiry Print Advertising Program.

   
 
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Hair Genesis™ announced today that it will be paying for its print advertising in newspapers and magazines nationwide based on a percentage of sales the print ads generate in each publication, courtesy of MediaBids’ Per-Inquiry (PI) Advertising Program.

MediaBids will provide the Hair Genesis™ print ad to newspapers and magazines nationwide that sign up to participate in MediaBids’ PI Print Advertising program. HairGenesis™ will pay newspapers and magazines 20% of the sale price generated by each customer’s order.

To date, over 1,500 newspapers and magazines nationwide have signed up for MediaBids' PI program and have placed other national direct response advertisers including Vonage, DirecTV and Lifelock in their publications. Publications can be paid based on either lead or acquisition, depending on the type of PI campaign. Some advertisers pay a fixed amount per call – others pay a fixed amount per sale of their product/customer acquisition.

“As a 21st Century hair loss research company we tend to look for creative cutting-edge ideas. So the unique marketing approach offered by MediaBids really appealed to that side of us,” says Dr. Geno Marcovici, founder and president of HairGenesis™

About Hair Genesis™

HairGenesis™ constitutes the first and, so far, only non-drug botanically-based hair loss treatment system successfully proven in a peer-reviewed and published IRB-monitored placebo-controlled clinical trial. Unlike Rogaine™ and Propecia™, each of which comes with the potential for serious negative side effect, HairGenesis™ has been tested safe and effective under the most scientifically rigorous conditions possible. Appropriate for the treatment of both male and female pattern hair loss, HairGenesis™ offers a compelling treatment option for men and women concerned about hair loss. Toll-Free: 888-386-0001

About MediaBids.com

MediaBids.com, the Newspaper and Magazine Advertising Marketplace, offers a patented online process that enables the buying and selling or print advertising space in U.S. newspapers and magazines. Advertisers and publications can interact through an advertiser auction, in which advertisers place print advertising dollars up for bid and publications compete, or through advertising offers in which publications place ad space up for sale and advertisers can purchase instantly. Additionally, MediaBids.com is offering a select group of direct-response advertisers a Per-Inquiry Print Advertising Program that enables advertisers to pay for print advertising based on the performance of their advertisements in participating publications. MediaBids also provides traditional print media planning and buying to all registered advertisers. To date, over 12,000 businesses have registered on MediaBids.com to purchase advertising space, over 5,000 newspapers and magazines have registered their print publications to sell ad space and over 1,500 publications participate in MediaBids Per-Inquiry Advertising Program.

 
 
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Agency / Source: PrintObserver / MediaBids, Inc.

 
 

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Hair Genesis™ Paying for Print Advertising in a New Way via MediaBids

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