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Delhi, India, 09/11/2008 – Research Methodology
Koncept Analytics commissioned exclusive consumer research for this report, which was conducted by Market Insight Consultants in the months of June – August 2008 to understand the business and consumer side of the lingerie industry. This study was conducted in the four metropolitan cities – Delhi (National Capital Region), Mumbai, Kolkata, and Chennai.
From the consumer perspective, the survey was administered to a random sample of 1600 women, 400 each from the four metropolitan cities, who had purchased brassieres and briefs for themselves in the past 12 months.
From the business perspective, the study interviewed 80 retailers, 20 from each metropolitan city to understand the performance and functioning of leading lingerie brands. Further, chief executives and prominent people from leading lingerie manufacturing companies were also interviewed to gain an insight on the major developments in the industry.
The report broadly covers the following:
Section I: Indian Textile and Apparel Industry
1. Indian Textile and Apparel Industry: An Overview
1.1 Indian Textile and Apparel Industry: Size and Growth
1.2 Indian Textile and Apparel Industry: The Export Market
1.2.1 Exports of Innerwear from India: Global Market
1.2.3 Exports of Innerwear to the US: India’s Contribution
1.3 Indian Textile and Apparel Industry: Growth Drivers
2. Indian Apparel Market: An Overview
2.1 Indian Apparel Market: Size and Growth
2.2 Women’s Apparel Market: Size and Growth
3. Indian Innerwear Market
3.1 Innerwear Market in India: Size and Growth
3.2 Men's Innerwear Market: Size and Growth
Section II: Indian Lingerie Industry
4. Indian Lingerie Market: An Overview
4.1 Industry Definition
4.2 Indian Lingerie Market: Segment Classification
4.3 Lingerie Market: Size and Growth
4.4 Indian Lingerie Market: Share by Segment
4.5 Indian Lingerie Market: Growth by Segment
4.5.1 Premium and Super-Premium Segments
4.5.2 Mid-Market Segment
4.5.2.1 Libertina-Jockey-Juliet-Sonari: A lucrative mid-market sub-segment
4.5.2.2 Libertina: A Case Study
4.5.3 Low and Economy Segment
5. Indian Lingerie Industry: Supply Chain Analysis
6. Sales Channels for Lingerie
6.1 An overview of different sales channels
6.2 Major Channels for Lingerie Sales
7. Brassieres: An Insight on Different Categories
8. Growth Drivers
9. Market Trends
10. Indian Lingerie Industry: SWOT Analysis
Figures and Tables
Section I: Indian Textile and Apparel Industry
Figure 1.1: Demand for Fabrics – Domestic and Exports Market: 2007-2012
Table 1.1: Segment-wise export performance (US$ Million)
Figure 1.2: Textile Exports from India: Break-up by Country
Figure 1.3: Briefs and Panties of Cotton - Value of Exports (2003-2008)
Figure 1.4: Briefs & Panties of Synthetic Fibre - Value of Exports (2003-08)
Figure 1.5: Briefs and Panties of Artificial Fibre - Value of Exports (2003-08)
Figure 1.6: Briefs and Panties of Silk - Value of Exports (2003-08)
Figure 1.7: Briefs and Panties of Other Fibre - Value of Exports (2003-08)
Figure 1.8: Major exporters of cotton underwear to the US: 2006 & 2007
Figure 1.9: Cotton Underwear: Major Shippers to the US by Percentage (Value terms) - 2007
Figure 1.10: Major exporters of bras to the US: 2006 & 2007
Figure 2.1: Value of Indian Apparel Market: 2007 - 2012
Figure 2.2: Value of Indian Apparel Market by Segments: 2007
Figure 2.3: Market share of major categories in Apparel Industry: 2007
Figure 2.4: Market share of major sub-categories in Apparel Industry: 2006
Figure 3.1: Innerwear Market in India (Value): 2003-2007
Figure 3.2: Innerwear Market in India – Break-up: 2007
Figure 3.3: Men’s Innerwear Market in India (Value): 2003-2007
Section II: Indian Lingerie Industry
Figure 4.1: Classification of Lingerie according to price
Figure 4.2: Value of lingerie market in India: 2003-2007
Figure 4.3: Share of lingerie market by segment: 2007
Figure 4.4: Percentage share of lingerie market by segments: 2003-2007
Figure 4.5: Value of premium and super-premium segments: 2003-2007
Figure 4.6: Value of mid-premium segment: 2003-2007
Figure 4.7: Value of low and economy segment: 2003-2007
Figure 5.1 Lingerie Supply Chain
Figure 6.1 Lingerie – Sales Channels
Figure 6.2 Lingerie Channels – Sales Break-up
Figure 7.1 Brassieres – Segment Break-up
Figure 8.1 Growth of Women Population: 1981 - 2001
Figure 8.2: Organized vs. Traditional Retail – Comparative Penetration: 2007
Figure 8.3: Organized retail in India: Segment share 2007
Section III: Retailers’ Survey: Business and Consumer Perspective
Table 11.1: List of lingerie retailers surveyed in the four metropolitan cities
Figure 11.1: Retailers’ Survey: Best selling premium lingerie brands
Figure 11.2: Retailers’ Survey: Best selling mid-market lingerie brands
Figure 11.3: Retailers’ Survey: Lingerie brands -Efficient distribution system
Figure 11.4: Retailers’ Survey: Lingerie brands aggressive in sales and marketing
Figure 11.5: Average single purchase in the premium lingerie segment
Figure 11.6: Average single purchase in the mid-market lingerie segment
Figure 11.7: Demand for printed lingerie
Figure 11.8: Retailers’ Survey: Preference for fabric and features
Section IV: Consumer Survey: Buying Behavior
Figure 12.1: Buying behavior – Was the last purchase intended or impulsive?
Figure 12.2: Factors behind the last purchase of lingerie
Figure 12.3: Purchase of lingerie for special occasions
Figure 12.4: Number of bras purchased last year
Figure 12.5: Number of briefs/panties purchased in a year
Figure 12.6: Women seeking advice from salespersons
Figure 12.7: Purchase frequency of bras
Figure 12.8: Survey Findings: Popular sales channels of lingerie
Figure 12.9: Factors important for shopping in a lingerie store in Delhi (NCR)
Figure 12.10: Factors important for shopping in a lingerie store in Mumbai
Figure 12.11: Factors important for shopping in a lingerie store in Kolkata
Figure 12.12: Factors important for shopping in a lingerie store in Chennai
Figure 12.13: Survey Findings (Delhi) – Purchasing criterion for lingerie
Figure 12.14: Survey Findings (Mumbai) – Purchasing criterion for lingerie
Figure 12.15: Survey Findings (Kolkata) – Purchasing criterion for lingerie
Figure 12.16: Survey Findings (Chennai) – Purchasing criterion for lingerie
Figure 12.17: Survey Findings – Most preferred fabric for lingerie
Figure 12.18: Survey Findings – Most preferred shoulder straps
Figure 12.19: Survey Findings – Most preferred brassiere fasteners
Figure 12.20: Survey Findings – Preferred brassiere colors
Figure 12.21: Value for money brands: Consumer Survey
Figure 12.22: Best fit lingerie brands: Consumer Survey
Figure 12.23: Best comfort lingerie brands: Consumer Survey
Section V: Competitive Landscape: Major Lingerie Manufacturers
Figure 13.1: Presence of brands in different regions
Table 13.1: Major companies: Ownership type and brands
Table 13.2: Major companies: Number of MBOs and EBOs
Figure 13.2: Competitive Matrix: Price versus Value
Figure 14.1: Maxwell Industries - Sales and Assets: 2005-2008
Table 14.1: Maxwell Industries – Key Executives
Table 14.2: Jockey – Portfolio of products.
About Koncept Analytics
Founded in 2005, Koncept Analytics (konceptanalytics.com) works with the clients in developing an understanding of the various industries – segments and sub-segments, companies, competitors and suppliers.
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