Specific Media, the largest independent online advertising network, announced today it leads the industry in reaching consumers who spend the most time on the Internet, across more categories than any competitor, according to the July 2008 comScore Segment Metrix. Classified as Heavy Users, these audiences are highly desirable in-market consumers who are most likely to make purchase decisions.
By focusing on quality over quantity in seeking out its strategic Web site partnerships, Specific Media has distinguished itself from typical ad networks by developing a Premium Network of name brand publishers. Through its industry-leading Data Network and proprietary targeting technologies, the company enables advertisers to reach the largest number of Heavy Users in 16 different categories including automotive, retail and travel.
"In todayís economic climate, organizations in big ticket categories such as automotive, travel and retail are challenged to find advertising solutions that maximize efficiency while reaching consumers who intend to make purchases,Ē said Tim Vanderhook, CEO and co-founder, Specific Media. ďWeíre pleased that the latest comScore rankings validate Specific Media as the premier advertising partner in helping clients reach their objectives."
Within the retail category, Specific Media also reaches more Heavy Users in the consumer electronics, apparel and healthcare subcategories than any other top-four ad network. Other categories in which the company leads include business-to-business, business/finance, directories/resources, government, health, hobbies/lifestyle, news/information, real estate, regional/local, search/navigation, sports, technology and telecom. comScore classifies Heavy Users as the top 20 percent of consumers, based on time spent online at specific site categories.
Since debuting in the comScore rankings in February 2007, Specific Mediaís reach has grown by nearly 70 percent, outpacing all other ad networks appearing in the top 10. The companyís Premium Network now reaches more than 225 million online consumers throughout North America and Western Europe each month.
About Specific Media
Specific Media (specificmedia.com), the advertising industry's largest independent online advertising network, enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 brands including seven of the top 10 companies. The company's Premium Network reaches more than 225 million consumers globally each month. Since 1999, Specific Media has connected advertisers with target audiences across consumer branded publishers.
Jeff Seedman / Patrick Burek
Ruder Finn, Inc.
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