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Brand Experience Specialists ABT Boosts its Interactive and Marketing Teams - Australasian brand experience agency ABT has strengthened its Interactive and Marketing capabilities via two new job appointments
Brand Experience Specialists ABT Boosts its Interactive and Marketing Teams

 

PRZOOM - /newswire/ - Melbourne, Victoria, Australia, 2008/09/02 - Australasian brand experience agency ABT has strengthened its Interactive and Marketing capabilities via two new job appointments.

   
 
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ABT has announced two staff appointments for its Interactive and Marketing teams. Steven Skrekovski joins ABT as Art Director - Interactive, while Claire Kowarsky steps up as Marketing Manager with responsibility for ABT's offices in Melbourne, Sydney and Beijing.

With a rich background in multimedia design, Steven Skrekovski was previously Digital Group Head at ABT’s sister Photon company, Belong. There, his work on client accounts as varied as BMW, Elwood Jeans, Glaxo SmithKline and top four bank NAB, covered motion graphics, interactive branding plus digital film and photography direction. Skrekovski's folio highlights include his MADC awarded, motion graphics work for Club NAB, a Commonwealth Games brand experience environment, plus his placing as a Best Animation Create Award finalist with a cinema film for Elwood Jeans.

Claire Kowarsky's new Marketing Manager role represents a logical shift from her previous work in Business Development and PR positions. In developing strategies and implementing marketing campaigns for the firm's Australian and Chinese offices, Claire will work closely with ABT's business development teams onshore and offshore. Kowarsky started her communications career with Y&R's Brand Experience arm in Amsterdam and since then has enjoyed work for not-for-profits Open Family and SEDA (Seeing Eye Dogs Australia).

ABT CEO Antony Gowthorp welcomed these staff appointments saying: "Steven and Claire really understand the strategic and integrated brand offering provided by ABT; both are big picture thinkers well able of looking outside the box for creative solutions. Claire's appointment is testament to ABT's 'grow our own' philosophy."

Notes to editors: ABT (abt.com.au) is Australasia's leading 'go to whoa' brand experience agency with almost 40 years experience and 85-plus staff in Sydney, Melbourne and Beijing. ABT brings brands to life via creative communications, branded environments, live events and interactive experiences which engage and inspire consumer, employee, stakeholder and business partner audiences.

ABT campaigns and productions create connections that positively influence how internal and external audiences feel, think and act in regards to our clients’ brands. Such campaigns ignite improved performance, increased sales and strong brand advocacy.

ABT (abt.com.au) is part of the Photon Group, which features over forty-five independent marketing communication service companies. As one of the largest communications groups in Australia, Photon was founded in 2000 with just three companies. When listed on the Australian Stock Exchange (ASX) in 2004, it had acquired thirteen, including ourselves in that same year.

Photon Group companies specialise in a broad spectrum of marketing communications services including experiential and field marketing, integrated and digital plus internet marketing.

 
 
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Brand Experience Specialists ABT Boosts its Interactive and Marketing Teams

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Contact: Claire Kowarsky - ABT.com.au 
+61(4) 1030 0021 claire.kowarsky[.]abt.com.au
 
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