The ADDY® Awards will be officially at the American Advertising Federation’s local gala.
LeapFrog’s Team of accomplished programmers and designers spent months brainstorming, developing concepts, and checking out competitors to build an interactive e-greeting campaign for Tommy’s spring intimates collection for women.
Jeremy Williams, LeapFrog’s Director of Creative Services, said that a key component of the Flash-based website is its mix-n-match system. It allows customers to select and coordinate different designs, then print out a list of stores where they can purchase the clothing.
The campaign launched last May and appeared on Tommy Hilfiger homepage for six-weeks during the launch of the spring line. The electronic greeting was sent to 600,000 consumers inviting them to view the clothing, forward to a friend, and locate retail outlets.
“As a well known, global brand, Tommy Hilfiger expects a high-level of creativity, thorough research, and powerful visual impact and appeal.” Williams said. “It’s rewarding and exciting to see our work recognized at this level.”
LeapFrog co-founder and Creative Director Alan Gilleo described the Tommy project as an ambitious one. “Tommy is image-conscious,” he said. “Their clothing lines have themes, drive perceptions, and establish trends. They evoke emotion and provide a visualization of the brand perception that Tommy has worked to establish.”
Tommy Hilfiger Corporation, through its subsidiaries, designs, sources and markets men’s and women’s sportswear, jeans wear and children’s wear under the Tommy Hilfiger trademarks.
Through a range of strategic licensing agreements, the Company also offers a broad array of related apparel, accessories, footwear, fragrance and home furnishings. The company’s products can be found in leading department and specialty stores throughout the United States, Canada, Europe, Mexico, Central and South America, Japan, Hong Kong and other countries in the Far East, as well as the Company's own network of specialty and outlet stores in the United States, Canada and Europe.
In addition to its award-winning Tommy campaign, LeapFrog won another ADDY Award this year for Pepe Lopez, a Brown-Forman product. LeapFrog spiced up the Pepe brand’s online presence, offering web visitors product information and mouth-watering food and drink recipes for hosting the perfect party.
About LeapFrog Interactive
LeapFrog Interactive (leapfroginteractive.com) is a full-service interactive agency that offers Interactive Brand Strategy, New Media Marketing, Online Client Acquisition, Creative Services, Web-Software Services, Account & Project Management, Measurement & Intelligence Services, and Outsourced Site Management. The company services clients in 28 states, including: Comcast Cable, MeadWestvaco, National Public Radio, Pizza Hut, KFC, Aleris, and YUM! Brands International.