PRZOOM - /newswire/ -
King of Prussia, PA, United States, 2008/08/20 - P.U.R.E. Marketing has just announced its expansion into 3 other leading industries; entertainment, leads generation, and hospitality. Over the last year, P.U.R.E. Marketing has more than tripled in size and is looking to continue that growth.
P.U.R.E. Marketing, a pioneer in the sports advertising industry, has just announced its expansion into 3 other leading industries; entertainment, leads generation, and hospitality. Over the last year, P.U.R.E. Marketing has more than tripled in size, with 3 new cities ready for expansion. P.U.R.E. Marketing continues to support local businesses in the Greater Philadelphia area through targeted community outreach programs that drive sales while helping consumers get more out of life.
P.U.R.E. Marketing's unique marketing model harnesses the power of direct marketing which connects consumers with local businesses, sporting events, and activities they are already familiar with, but might not have frequented. This direct marketing approach generates new ways for businesses to bring in new and lapsed consumers and generates overall brand awareness throughout the metroplex. This marketing model provides results because it allows retail and venue-based businesses to help consumers save money on activities they enjoy by matching the right customers with the best promotions.
P.U.R.E. Marketing is currently working with over 75 professional and minor league sports teams around the country. They have announced the decision to expand their client base to include businesses in the entertainment and hospitality industry including championship golf courses, five-star restaurants, and four-star hotels. P.U.R.E. Marketing has also joined with the top 25 home improvement companies in the nation to revamp the leads generation business.
In 2006, companies in the home improvement industry spent over 2 billion dollars on lead generation. In 1998, 89.6% of all leads were generated through telemarketing. Due to the "Do Not Call" List, which went into effect in 2005, though, now only 54% of all leads are generated over the phone.
"We felt like there was a lot of money on the table for the right company to take if they could tap into that market," says Josh Woodford, Director of Operations for P.U.R.E. Marketing.
"A lot of money" is right. Last year alone the home improvement business grew 11.9%. Mr. Woodford goes on to say, "With our experience generating foot traffic for some of the top professional sports teams in the Tri-State area, we felt it would be a very easy transition to generate leads for industry leaders in the home improvement business. Our ability to be proactive in finding new customers is what separates us from other more passive companies."
"We are very excited that, once again, we are able to provide another outlet for our team members to advance and grow within the company. If things continue at this pace, we will expand this division into at least 8 new geographic markets in 2009," says Woodford.