PRZOOM - /newswire/ -
Portsmouth, NH, United States, 2008/08/18 - Yellow Steel, an integrated marketing, advertising and public relations group with a specialization in the building industry, has been awarded the prestigious ‘Award of Distinction’ from The International Communicator Awards Panel for a third consecutive.
The International Communicator Awards is a competition that honors creative excellence in print media by seeking out the best in Advertising, Public Relations, Corporate Communications, Graphic Design and Identity Work. Entries were judged by an international panel of industry professionals who look for work that serves as a benchmark in specific market segments. Yellow Steel was selected from over 8,000 entries worldwide for work on Overall Design of a Corporate Sales Package and Identity Program Campaign.
“This award is a reflection of our team’s dedication and creativity. The energy and enthusiasm that is put into each project is highly commendable,” says Jack Meehan, President of Yellow Steel.
Yellow Steel was recognized for their work with Belletetes Building Product Services. Belletetes, a 109 year-old lumberyard with six locations, realized the marketplace was changing and needed to adjust their business plan accordingly. Yellow Steel was hired to develop a strategy that communicated the changes occurring in the marketplace. Yellow Steel refined the Belletetes brand, in turn, to solidify their position with the professional contractor and to ensure loyalty with existing and new contractors. Meehan also notes, “With Big Box stores changing much of the commodity retail picture, we were happy to help Belletetes communicate their expertise and outstanding support to the professional community.”
About Yellow Steel, LLC
Yellow Steel (yellowsteel.com), headquartered in Portsmouth, NH, is a marketing, advertising and public relations group that specializes in the building, remodeling and home goods industry. Its clients, ranging from concrete batching plants and siding manufacturers to architects, window companies and builders, cover the entire spectrum of the industry. A partial client list includes Correct Building Products, The Tapco Group, Guardian Industries, Cape Cod Lumber, Advanced Concrete Technologies, Field2Base, Belletetes, TrueNorth and Paradigm Windows. Awards include the prestigious 2003 Golden Hammer Award, 2005 Gold Marcom Creative Award, 2005 Silver Microphone Award and the 2006, 2007 & 2008 Communicator Award.
Belletetes, located in Jaffrey, NH, has been servicing New Hampshire and surrounding areas since 1898. Belletetes provides professional home builders, architects, design build remodelers, and non-professionals with quality building products and an informative staff for superior service for every project and need.