AdParlor, a startup advertising network designed specifically for social networking sites, today announced a major milestone with the delivery of over 1 million quality impressions daily. Since launching its advertising platform only four months ago, AdParlor is specializing in providing publishers and marketers with the capability to leverage the vast audiences within social networks such as MySpace, Facebook, Hi5 and Bebo.
According to the leading marketing research firm, eMarketer, estimates for social network ad spending is to be well over $1 billion this year as the market for this type of advertising continues to grow.
“With AdParlor, advertisers and publishers can target prospective customers utilizing social networks and their custom applications across a range of criteria such as age, gender, and location,” said Hussein Fazal, CEO, AdParlor. “Our focus on delivering the highest quality impressions gives advertisers both control and flexibility in delivering their ads within a specific demographic profile.”
AdParlor’s commitment to customer service combined with its unique technology platform is the driving force behind the company’s early success. The company’s platform offers standard demographic targeting and in-depth ad and application “tagging” for advertisers and publishers. This ensures the delivery of high quality advertising with click-through rates that are double the industry standard of 0.04 percent.
Headquartered in Toronto, Canada, AdParlor (adparlor.com) specializes in optimizing advertising across the vast medium of social networks. The company’s social network advertising platform currently supports MySpace, Facebook, Hi5 and Bebo with plans to expand into Orkut and Friendster. Founded in 2008, AdParlor continues to deliver innovative technology to monetize the growing reach of social networks. For perspective on the growing social network advertising industry, check out CEO Hussein Fazal’s Social Networking Advertising blog at socialadblog.com.