/PRZOOM - Newswire/ - Businesses that employ a number of in-field personnel (drivers, technicians, home health care aides, etc.) have always had to cope with, and work around, a harrowing lack of real-time visibility into their mobile workers’ activities.

Palo Alto, CA, United States, 08/05/2008 – However, the introduction of GPS-enabled cell phones and smartphones has changed the rules of this particular game. Today, affordably priced handheld Mobile Resource Management (MRM) solutions promise to locate, track and manage mobile personnel and their tasks – improving both the effectiveness and efficiency of field efforts.

Frost & Sullivan recently issued a white paper entitled Maximizing ROI With MRM: Selecting the Right Mobile Resource Management Solution, which defines four key MRM purchase criteria and then uses the criteria to compare the offers from a trio of today’s top-tier solution providers. Frost & Sullivan conducted a review of the marketplace for handheld MRM solutions, and this paper is a direct result of that research.

MRM services appeal to all sizes of companies, with customer rollouts reaping a high, hard-dollar ROI based on a number of business benefits, including reduced fuel and labor costs and improved job completion rates. By 2013, Frost & Sullivan forecasts over 11 million MRM users in the U.S. alone.

“There are very strong purchase drivers at work around MRM, but there are also key barriers still in place,” says, Frost & Sullivan Senior Industry Analyst Jeanine Sterling. “One of the most significant inhibitors is simply a lack of customer education. Even after learning about MRM and its benefits, many companies find it difficult to sort through all of the solutions that have made their way to today’s market. As with any new technology, a customer has to be very clear on the purchase criteria – and then very disciplined in evaluating available offers.”

If you are interested in receiving a copy of Maximizing ROI With MRM: Selecting the Right Mobile Resource Management Solution, then send an email to Mireya Castilla, Corporate Communications, at mireya.castilla[.]frost.com with the following information: your full name, company name, title, telephone number, city, state, country and email address. Upon receipt of the above information, the white paper will be promptly sent to you via email.

When it comes to handset-based MRM solutions, there is no single out-of-the-box service that can anticipate every company’s field management requirements. As a result, it is important to choose a solution that is flexible enough to satisfy today’s needs and also grow to meet future requirements. With current MRM solutions, the trade-offs between features and price point can become very granular and frustrating.

“An apples-to-apples comparison is not always possible, but a little digging will allow businesses to review each solution’s features on a side-by-side basis. The vendor’s integration and customization capabilities should also be closely considered, along with post-sale service and support,” says Sterling. “In light of our four key criteria, and based on a review of three top-tier, enterprise-grade MRM applications, Frost & Sullivan recognizes the TeleNav Track™ solution as providing today’s best value.”

Earlier this year, Frost & Sullivan honored the TeleNav Track service with the 2008 North American Mobility Award for Best MRM Solution on a Handheld Device. TeleNav Track features a robust set of capabilities and performs especially strongly in two key areas: Navigation and Wireless Forms. A wide assortment of high-value pricing options is available. Also, the solution is supported by a company that will work closely with the customer to handle any integration and customization needs. Support after deployment is always a priority, with TeleNav providing non-stop 24x7 telephone coverage for all customers.

Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting, and Growth Team Membership™ empower clients to create a growth-focused culture that generates, evaluates, and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.

Agency / Source: Frost & Sullivan

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