PRZOOM - /newswire/ -
Los Angeles, CA, United States, 2008/07/31 - Media Mayhem Corporation (MMC) is the leading full service advertising representation firm in the business today and one of the main reasons competitors are asking why? Well, it can be attributed to three letters, O.T.A also known as "Over the Air".
Over The Air Transfer is a method of distributing new software updates to cell phones or provisioning handsets with the necessary settings with which to access services such as wireless application protocol or multimedia messaging service.
With an average of 1 billion impressions per-month through Blackberry, I-Phone, Cingular, AT&T, Verizon or other clients; MMC is in the top 1% of advertising agencies in the world leading the path for others to follow.
“When you have a growing technology that is moving at a pace that the industry has never seen before, people quickly become interested and want to jump on-board, this is what is happening with OTA,” says Media Mayhem CEO, Jeff Chi. Just about everybody is looking to expand their budget for advertising and marketing their company or product and the ability to provide OTA sweetens the deal for everyone involved.”
For those not aware of what OTA exactly is, it is a mechanism which requires the existing software and hardware of a target device to support the feature, namely the receipt and installation of new software received via the wireless network from the provider. New software is then transferred to the phone, installed, and put into use.
Using OTA is just one of the many tools that allow MMC to have its online publishing companies rank near the top of the cyber food chain when it comes to monthly traffic. Using the motto “Fusing experience, strategy, technology, and drive,” the company continues to grab big name clients such as CBS, 20th Century Fox, Buick, Universal Pictures, Motorola, Starz Entertainment, and Honda among others.
“Its lights out when it comes to the competition,” says Media Mayhem Vice President of Business Development Jamie Ashe, who wins a large number of the deals that MMC grabs on a daily basis.
“Proprietary OTA technology is so client and user friendly it only increases the packages that we can build today. It wasn’t too long ago when we didn’t have these kinds of options available to take full advantage of and things have come such a long way I can’t understand why anyone would want to run an ad campaign without it.”
About Media Mayhem Corporation
"Fusing experience, strategy, technology, and drive"
Media Mayhem's slogan of "fusing experience, strategy, technology and drive" describes a full-service advertising representation firm. Their services include online and offline marketing, and event sponsorships. They specialize in building lifestyle-based advertising solutions for their clients and engaging consumer audiences through branded film, music, art, fashion, sports, technology, entertainment and lifestyle experiences, across niche vertical markets.
Media Mayhem (mediamayhem.com) is a firm that goes far beyond a typical online advertising network. They represent all of their publishers on an exclusive site-specific basis allowing advertising clients to customize their advertising and media buys. They allow clients to pick and choose individual websites in order to meet their campaign's target demographic. MMC engages trade and consumer media by leveraging their access and relationships to position clients directly with the key elements that drive popular culture and create new markets of opportunity.