/PRZOOM - Newswire/ - Frost & Sullivan recognizes Sense Technologies, Inc. (OTC: SNSG.PK) with the 2008 North American Frost & Sullivan Award for Industry Innovation and Advancement of the Year.

Palo Alto, CA, United States, 07/31/2008 – Based on its ongoing analysis of the automotive safety technologies market, Frost & Sullivan recognizes Sense Technologies, Inc. (OTC: SNSG.PK) with the 2008 North American Frost & Sullivan Award for Industry Innovation and Advancement of the Year. The Award highlights the company’s ScopeOut® solution that cost-effectively addresses a major problem – children being injured and killed by vehicles backing up.

Such accidents happen with disturbing frequency because of the blind zones that all vehicles have – larger vehicles in particular. Kidsandcars.org claims that two children are killed each week in the United States in backing-up accidents, and that 48 others are treated in emergency rooms weekly. Most of these incidents are driveway accidents in which, a parent or other close relative of the child is the driver.

To date, ultrasonic, radar, and camera-based systems have been developed to counter this problem. The former provide audible warnings to drivers while the latter provide a behind-the-vehicle view on a dashboard screen (possibly using the navigation system screen). However, these are fairly expensive high-tech solutions and only cover the area directly behind the vehicle. Additionally, the vehicle must be running and in reverse to engage these systems, rendering them ineffective for use in traffic situations.

“Sense Technologies’ solution is based on mirrors placed so as to significantly reduce blind areas,” says Frost & Sullivan Senior Industry Analyst Joerg Dittmer. “ScopeOut covers the spots to the sides of the vehicle, meaning that it can let the driver know if a child is running into the area behind the vehicle, or if another vehicle is approaching from the side.”

ScopeOut® helps extend visibility up to 100 yards left and right, which makes it invaluable in lane-change maneuvers as well as while backing up. The lightweight units install easily inside a vehicle’s rear window, using a 3M adhesive tape that allows clean removal without damage to window tinting or defroster wires. Further, it can be used together with a complementary ultrasonic, radar, or camera-based system for more-complete coverage.

Sense Technologies offers this product in two styles – a one-unit version designed for cars and a two-unit version designed for larger vehicles (such as SUVs, minivans, and station wagons). Though current ScopeOut® products are not suitable for pickup trucks, a pickup-truck version is expected to be introduced shortly. Additionally, Sense Technologies offers the radar-based Guardian Alert Doppler, which can be used on vehicles of all types.

“ScopeOut® is valuable when backing up in driveways and parking lots, when surrounded by obstructions such as large vehicles or shrubbery, when changing lanes in traffic, and for drivers with limited mobility, who may find it difficult to turn to look out a vehicle’s back window,” concludes Dittmer. “Although alternatives are higher-tech in nature, the ScopeOut® product is durable and should last as long as the vehicles on which it is installed.”

For providing a lower-cost solution to save lives and reduce property damage, Sense Technologies is the worthy recipient of the 2008 Frost & Sullivan Award for Industry Innovation and Advancement in Automotive Safety Technologies.

Each year, Frost & Sullivan presents this Award to the company that is a proven leader in the industry and that, through its pioneering technology, sound business strategy, and research efforts, has been successful in moving the state of the industry forward. The Award for Industry Innovation and Advancement of the Year recognizes the company for its broader, more comprehensive participation in the industry and for its contributions to the advancement of the market.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Sense Technologies, Inc.

Sense Technologies, Inc. (sensetech.com) develops and markets backing awareness products for safety. The company currently sells two technologies that are patented both domestically and abroad – Guardian Alert®, a Doppler awareness-based rear sensing device, and ScopeOut®.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership™ empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.

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