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Morris Furniture Co., Inc. Renews with GE Money - Ohio furniture retailer to continue successful program (NYSE: GE)
Morris Furniture Co., Inc. Renews with GE Money


PRZOOM - /newswire/ - Kettering, OH, United States, 2008/07/24 - Ohio furniture retailer to continue successful program (NYSE: GE). NYSE: GE

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GE Money and Morris Furniture Co., Inc. today announced a multi-year extension of their consumer financing agreement, originally formed in 2000. The Morris Furniture Co. Inc.’s More for You credit program is managed by GE Money’s Sales Finance unit and provides instant credit at the point of sale, a simplified application process and online account management.

Headquartered in Fairborn, Ohio, Morris Furniture Co. Inc. has expanded over the past 60 years to 10 stores in Ohio and Northern Kentucky, including two Morris-branded stores, seven Ashley Furniture Home Stores and the Dayton Thomasville showroom. Named “2008 Furniture Retailer of the Year” by the National Home Furnishings Association, Morris Furniture Co. Inc. brings together a vast selection of home furnishings, mattresses and home theater products under one roof.

“Our philosophy has always been to offer customers furniture and home theater at an affordable price and service that would ensure a lifelong relationship,” said Larry Klaben, president of Morris Furniture Co. Inc. “Throughout our partnership, GE Money has shared this commitment and supported our stores and our customers with exceptional programs and service to help them purchase the items that make their house a home.”

According to interior designers, when choosing furnishings and accessories to personalize their homes, décor with a conscience is a common theme. Eco-friendly design and products that focus on organic, natural, recycled and re-purposed products are popular, as are multi-purpose furniture and accessories that combine utility with beauty.

“We’re pleased to extend our partnership with Morris Furniture Co. Inc.,” said Jim Seger, vice president, Home Furnishings industry, GE Money – Sales Finance. “The Morris Furniture Co. Inc. Card is backed by innovative technology that eases the application and purchasing process and allows shoppers to fit the home furnishings they really want into their budget.”

About Morris Furniture Co., Inc.
Since 1947, Morris Furniture Co. Inc. has been a premier furniture, home furnishings, mattress and electronics retailer in Ohio. Named by the National Home Furnishings Association as the “2008 Furniture Retailer of the Year,” Morris Furniture Co., Inc. employs 450 associates and owns and operates 10 retail stores throughout southwestern Ohio and Northern Kentucky, including Ashley Furniture Home Stores in Dayton, Springfield, Cincinnati, Columbus and Northern Kentucky and the Dayton area’s only Thomasville showroom.

About GE Money
With more than $200 billion in assets, GE Money, a unit of General Electric Company, (NYSE: GE) is a leading provider of retail banking and credit services to consumers and retailers in more than 50 countries around the world. With more than 130 million global customers, GE Money, based in London, UK, offers a range of financial products, including private label credit cards, personal loans, bank cards, mortgages, debt consolidation and home equity loans and credit insurance. GE Money’s Sales Finance unit, based in Kettering, Ohio, provides private label credit card programs and financial services for consumers through dealers; national, regional and independent retailers; associations; contractors; manufacturers; healthcare practices and service providers in 20 industries including: automotive, consumer electronics and appliances, elective health care, floor covering, home design and improvement, home furnishings, jewelry, music, powersports, outdoor power equipment, sporting goods and travel.

GE ( is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide.

©2008 General Electric Company, All rights reserved.

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Morris Furniture Co., Inc. Renews with GE Money

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Contact: Cristy Williams 
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