In fact, the telematics market is primed for growth between 2008 and 2014.
New analysis from Frost & Sullivan (automotive.frost.com), North American School Bus Telematics Market, finds that the market earned revenues of over $25.9 million in 2007 and estimates this to reach $109.8 million in 2014.
If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the North American school bus telematics market, then send an email to Sara Villarruel, Corporate Communications, at svillarruel_pr[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by email.
Currently, telematics technologies under development aim to facilitate student/driver monitoring and tracking, vehicle inspections, guideline compliance, geofencing, back-office automation, vehicle performance monitoring, maintenance scheduling, remote diagnostics, prognostics, communications, mobile resource management, and integration through web- and telecommunication-based applications.
"The North American school bus telematics market aims to increase market penetration by developing innovative and cost effective telematics solutions that meet the unique safety, security and mobile resource management needs of the school districts and fleets," notes Frost & Sullivan Research Analyst Neelu Singh. "Increasing awareness and better understanding of the productivity and security benefits offered by school bus telematics are expected to stimulate the market's growth."
Furthermore, several technologies built upon biometrics, RFID, video surveillance, and other enabling technologies, such as wireless LAN, that support real-time high-bandwidth data transfer mechanisms necessary for student and driver monitoring/tracking are being developed. The commercialization of these technologies and services will enhance the applicability of school bus telematics as well as bring in the next wave of adoption.
"Market participants are focusing on offering cost-effective knowledge management solutions that are scalable and designed for the unique operating conditions of the pupil transportation industry," notes Singh. "These trends indicate that the North American market for school bus telematics systems is now on the verge of rapid growth."
However, market adoption is prohibited by school districts' budgetary restrictions coupled with the up-front and lifecycle costs of integrating a school bus fleet. Since school buses normally operate within fixed zones, more affordable substitute technologies, such as cellular phones, are used to maintain contact with drivers.
"The current situation demands concerted efforts by all industry stakeholders to develop standardized technology platforms that can generate innovative and cost-effective telematics solutions," says Singh. "Market participants should develop scalable hardware systems and solutions that leverage multi-modal communication network technologies for low-cost high-bandwidth data transfer; a key requirement in the school bus telematics market."
Developing partnerships between hardware developers, service providers, and school bus manufacturers will help create economies of scale and lower R&D expenses. Pricing strategies, such as having parents share service fees with school districts in exchange for real-time child safety information, may also reduce the lifecycle cost for potential adopters.
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North American School Bus Telematics Markets