PRZOOM - /newswire/ -
Singapore, Singapore, 2008/07/09 - Frost & Sullivan to host the 2nd Annual Unified Communications summit on July 31, 2008, at Sheraton Towers, Singapore.
Unified communications has altered the way business communication takes place today. Unified communications or commonly known as UC, is a productivity tool which results in increased responsiveness and time savings. It enables to improve the way companies, individuals and groups interact, significantly.
Enterprises have begun to make large investments to deploy modern means to enhance productivity and collaborate effectively with remote or mobile workers. According to a recent Frost & Sullivan analysis on UC in Asia Pacific, the revenues earned by the regional market stood at US$4.03 billion in 2007 and is estimated to reach US$8.17 billion by end of 2014 growing at a compound annual growth rate (CAGR) of 10.6 percent.¹
Incorporating email and telephony into the operation have been the commonly used form of UC that were deployed by businesses around the world. Today with technological advancement coupled with the knowledge of such availabilities prevalent among users, UC integrates telephony, e-mail, instant messaging, unified messaging, mobility, presence, video, audio and web conferencing and collaboration. It allows users to access real-time information and communicate via a plethora of devices and tools. Through unifying and streamlining communication via such deployments, organisations have closed the gap in inefficiencies within enterprise communications spectrum.
"Pace of business and the level of competition have increased dramatically over the last 5 years. Rising customer expectations, increasing mobile workforce and the growing competition is driving the need for enterprises to be agile and quick to respond to the changing market dynamics. Enterprises are beginning to realise the role of communication in achieving this agility and enhanced productivity." says Frost & Sullivan industry manager Shivanu Shukla.
While time-saving and work efficiency are undeniably attractive factors for UC deployments, organisations are also leveraging UC to enhance customer service. Enterprises are extending UC to contact centers to enhance the overall customer experience and route critical customer interactions based on presence of an expert in the enterprise.
Such and many more vital issues on UC will be raised and discussed at length at Frost & Sullivan 2nd Annual Unified Communications summit. This one day executive MindXchange will be held on Thursday, July 31, 2008 at the Sheraton Towers in Singapore. The summit will provide latest insights on the UC market in APAC and explore future trends for its development, while discussing issues that often get cited by the management for lack of utilisation of the complete spectrum of UC besides sharing actual implementations of UC along with illustrations of the benefits of incorporating a full-servicing UC capability within business operations.
The summit is sponsored by Avaya, Aspect and Plantronics. Business Today, Enterprise Innovation, Network World Asia and ZDNet Asia are the official media partners, while the Association of Telecommunications Industry of Singapore (ATiS) is a supporting organisation for the summit.
For more information/registration details, please visit frost-uc.com. Media passes are available to the press. To register for the summit, you may also send an email to Neethiya Sadagopal, Corporate Communications at neethiya.sadagopal[.]frost.com with your full name, media/company name, title, telephone number, fax number and email.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.
Corporate Communications – Asia Pacific