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RocSearch Releases Study on Leveraging Social Media for Brands - As companies demand more return on their marketing dollars, social media is playing a pivotal role in the future of online brand engagement
RocSearch Releases Study on Leveraging Social Media for Brands

 

PRZOOM - /newswire/ - Noida, Uttar Pradesh, India, 2008/07/15 - As companies demand more return on their marketing dollars, social media is playing a pivotal role in the future of online brand engagement.

   
 
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Advertisers, brand owners, agencies alike are leveraging on targeted marketing campaigns where the returns and results are measureable. Given the growth in the potential of user generated content, it is imperative to understand the driving forces behind this medium.

RocSearch, the UK-based research & analytics firm releases a research study on ‘Leveraging Social Media for Brands’. The study showcases the social media eco-system, its drivers & imperatives while detailing cases of brand successes and failures attempting to harness the power of this medium.

The study also anecdotally explores campaigns on aspects including but not limited to:
• Building branded content and brand linked communities;
• Content co-creation to engage better and more sustainably;
• Understand consumers and build brand reputations;
• Understanding and optimizing the power of the ‘Key Opinion Leaders’.

The research study covers campaigns from P&G, Nintendo, Heinz, Wal-Mart, “Step Up", Sephora and many more.

Consumer & Business Insights Practice at RocSearch
RocSearch’s Consumer & Business Insights practice supports advertising agencies, media planning & buying firms and digital marketing agencies, helping them with pre-engagement support as well as helping enhance their ongoing engagement delivery capabilities. RocSearch is ranked no. 3 globally by the black book of outsourcing (2007) for its advertising analysis/media/market research service offering.

About RocSearch

RocSearch (rocsearch.com) is a UK-based professional services firm providing research and analytics support services to global Research and Consulting firms, Brand & Marketing Communication firms, Investment Advisory firms, Pharma-Lifesciences firms and other corporates.

 
 
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Agency / Source: RocSearch Ltd

 
 

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RocSearch Releases Study on Leveraging Social Media for Brands

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Contact: Gayatri Ojha - RocSearch.com 
+91 12 040171159 gayatri.ojha[.]rocsearch.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any RocSearch Ltd securities in any jurisdiction including any other companies listed or named in this release.

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