WebAbacus, the technology arm of digital customer experience expert Foviance, today announces the launch of WebAbacus 6.0, a web analytics tool that sets industry firsts for its graphical and visual capabilities.
The company has incorporated hundreds of interface improvements into the new upgrade, based on usability reviews and user feedback. Visual presentation is more intuitive and enables brands to create bespoke reports, analyse specific activity and compare activity across different channels.
WebAbacus 6.0 features funnel reporting, which allows brands to map out process flows and identify the 'pain points' for their website users. The reports show how visitors arrive at each stage, how many click-through and where they leave.
A key feature of the upgrade is the ability for companies to reference historical data that enables them to analyse and refine all of their marketing touch points for different customer groups. Rather than simply using the ‘last click’ methodology, WebAbacus allows users to dynamically use the ‘last’, ‘first’ or all touch points that a customer has been exposed to before making a transaction or other interaction.
WebAbacus’ Single-Click analytics engine allows users to easily interrogate their data. Real-time analysis of comparative trends and side-by-side segmentation allows users to gain real insight without in-depth analytical experience.
Graphical summary reports show any time-based metric as a comparative or gauge chart and any data can be linked to an existing report for easy access. Users can also generate Web 2.0 tag cloud charts to visualise data such as search phrases. Improved interactivity means that charts now can be used directly from the product, avoiding the need to export into another application and reports can be emailed directly from the interface.
WebAbacus 6.0 is available as a free upgrade to existing clients and the company is offering free trials to new customers. The upgrade is simple and downtime should no more than a few minutes.
Sean Burton, product manager at WebAbacus comments: “We have drawn on Foviance’s usability expertise to make a huge number of improvements that make data analysis easier, more visual and timelier.”
Foviance is the UK’s most successful and innovative digital customer experience consultancy.
Through a combination of quantitative and qualitative research techniques, Foviance provides unrivalled insight into the intentions, requirements and expectations of the online audience; translating these findings into focused business recommendations.
In addition to its online expertise, the company has launched ground-breaking services to support multi-channel and international businesses. It offers an unrivalled range of research technologies, with exclusive relationships with a number of US technology providers.
Foviance boasts 43 of the UK FTSE 100 companies among its client roster, including Barclays Bank, Nokia, BSkyB, Thomas Cook, Littlewoods and Royal Mail.