AdJug Ltd, the online advertising marketplace where advertisers and publishers can buy and sell ads directly, today announces a technology partnership deal with Digital Element, the global leader in IP intelligence.
Under the terms of the deal, AdJug will deploy Digital Element’s technology to deliver city-level ad targeting to its rapidly growing customer base of leading publishers and advertisers. Currently, the AdJug marketplace is achieving over half a billion ad impressions per month and growing fast.
Digital Element is the industry pioneer and global leader in Internet Protocol (IP) Intelligence. Customers include the world's leading Internet portals, ad networks, publishers, agencies, search engines, analytics and e-commerce companies. The Atlanta-based company provides the most accurate, granular and reliable IP Intelligence available globally.
AdJug will use the patented technology to analyse data in real-time and ensure that the most relevant ads are served, based on location of the person viewing the page. Delivering relevant ads to specific audiences reduces wasted impressions and increases click-through rates and message reach. The technology can also provide advanced ad targeting, such as rich streaming video ads, based on a user’s connection speed.
The technology creates a proprietary map of the world's 2 billion routable IP addresses at accuracy rates far above what is available with public registration data and has been independently verified to be more than 99.99 per cent accurate at a country level and greater than 95 per cent accurate at a city level worldwide. It can also provide information such as user latitude and longitude, domain, ISP, connection speed and type, home/business, company name and proxies instantly based on a user's IP address.
However, the technology is non-invasive and strictly maintains the privacy of individuals. No user information is stored and no cookies or other intrusive methods are used by the Digital Element solution.
Satish Jayakumar, co-founder and director, AdJug, comments: “Our partnership with Digital Element ensures that we have the best technology solutions for our growing marketplace, which will now have even more effective ways to deliver relevant ads, targeted with pinpoint accuracy, giving better return on investment and increasing revenues.”
Frank Bobo, VP business development at Digital Element comments: “We’re delighted to be partnering with a leading and innovative player in the online ad space. Our technology will deliver reach, relevancy and more revenue to AdJug’s customer base as geo-targeted ads have been shown to be up to 40 per cent more effective than non-targeted ads.”
AdJug is an online advertising marketplace where advertisers and publishers buy and sell ads directly. It eliminates the need to use an advertising network, giving advertisers and publishers greater choice, transparency & control on how ads are bought and sold. AdJug's mission is to become Europe's leading online advertising marketplace. The company has headquarters in London.
About Digital Element
Founded in 1999, Digital Element is the industry pioneer of Internet Protocol Intelligence, a privacy-sensitive and non-invasive technology that enables web publishers and advertisers to customize content to web visitors without visitors having to identify themselves. By utilizing Digital Element’s patented solution, online businesses in Europe, the US, and around the world are able to uncover geographic information, connection speed, domain name, ISP, language and other characteristics about online users based solely on their IP addresses. Industry-leading advertising networks, web publishers, search engines, e-commerce and analytics platforms use Digital Element’s IP Intelligence and Geolocation solutions to tailor content to web visitors, revolutionizing the way consumers experience the Internet.