HeBS has received the Outstanding Achievement Award in Web site Development by the Interactive Media Awards™ for the AmericInn International Web site. This award illustrates that the hotel chain’s website has excelled in all areas of the judging criteria and represents a very high standard of planning, execution and overall professionalism. The AmericInn brand site was specifically recognized for excellence in the Hotel/Resort category, and is the only hotel chain website to win this award in 2008.
“The AmericInn website was built using industry’s best practices, world-class website analytical tool, and a customized, state-of-the-art, content management system that allows AmericInn to add and edit content on a 24/7 basis,” said Max Starkov, HeBS president and CEO. “We are delighted to receive this Interactive Media Award, which honors the great success that AmericInn has seen from its website. Since the site launched AmericInn has enjoyed robust direct online revenue growth. In the current economic environment, re-designing and optimizing the main online asset - the hotel website - is crucial for any hotel company.”
Hospitality eBusiness Strategies, the industry's leading full-service Internet marketing services and strategies consulting firm for the hospitality and travel verticals, worked with AmericInn to conceptualize, design and optimize the new Website. All content on the site was implemented using a content management system designed specifically for the AmericInn marketing team, who are now able to log in and make changes to the copy and photos themselves. The content management system makes the development of the site more manageable and efficient, and provides AmericInn a way to keep the site timely.
“AmericInn is honored to receive this distinction. We strive to meet our customers’ needs, and have been working endlessly to create a Website that is easy to use and offers resources for the travel planning process,” said Arnold Angeloni, CEO of AmericInn. “Our online content management system allows us to add a new hotel property, edit copy or photos as needed on our site, so we’re always keeping our customers up-to-date on AmericInn happenings.”
Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading Web designers, developers, programmers, advertisers and other Web-related professionals, the competition is designed to elevate the standards of excellence on the Internet. The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance and content. In order to win this award level, the site had to meet strict guidelines in each area.