However, in order to overcome the tendency of companies to reuse their existing phones when upgrading their systems, vendors must present a compelling offer, which guarantees immediate and tangible business benefits.
New analysis from Frost & Sullivan (enterprise.frost.com), European Business Telephony Endpoints Markets, finds that the market earned revenues of €1,277.3 million in 2007 and estimates this to reach €2,193.1 million in 2013.
"The overall growth rate in the endpoint market is above that of the European GDP growth," notes Frost & Sullivan Research Analyst Dorota Oviedo. "This is attributed to the low penetration of IP phones in a relatively significant IP PBX installed base, the growing attractiveness of softphone as a complementary client and the increase in demand for enterprise mobility solutions."
IP adoption is rising in the business telephony market. As many businesses have migrated to IP PBX, having converged their network, they are increasingly taking action to expand IP deployments. This is impacting different categories such as IP desk phones, softphones, SIP phones and wireless IP phones.
However, buying organisations continue to maximise their returns on investments in phones. Many aim to reuse their existing phones, while upgrading their systems.
"Current economic indicators, coupled with the preference for phased migration, limit market potential," cautions Oviedo. "Vendors are challenged to come up with solutions that can be used to yield business benefits not available on current investments."
Vendors must look to develop packaging programmes to promote IP phones. Inducements to replace DECT with WLAN/mobile extension and digital with IP phones/softphones can help grow the market, while preserving the installed base.
If you are interested in a virtual brochure, which provides manufacturers, end users and other industry participants with an overview of the European business telephony endpoints markets, then send an email to Joanna Lewandowska, Corporate Communications, at joanna.lewandowska[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by email.
European Business Telephony Endpoints Markets is part of the Enterprise Communications Growth Partnership Services Programme, which also includes research in the following markets: business telephony, open source telephony, unified messaging and mobile enterprise applications markets. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.
Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership™ empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.
European Business Telephony Endpoints Markets - M272