PRZOOM - /newswire/ -
Greenham, Berkshire, United Kingdom, 2008/06/19 - Marketingunity, a leader in collaborative web-based Marketing Resource Management (MRM) software announced today the launch of their on-line seminar programme.
This on-line seminar programme will use a series of case studies to highlight the real challenges faced by marketing teams today. It is essential for marketing organisations to increase their productivity, cut costs and to optimise the use of internal and external marketing resources. There is even more emphasis now on efficient planning, budgeting, execution, tracking and measurement of marketing operations and initiatives. By streamlining processes, we will see how MRM gives marketers more time to develop their marketing strategy and to focus on developing successful campaigns.
Peter Hopley, the sales and marketing director for marketingunity, comments: “This is the first in a series of online webinars that will review the challenges that marketing professionals have in today’s economic climate. We will review a series of role based case studies that outline some of these challenges faced by our customers and take a look at the effect they had on the marketing process. We will see the implications and impact of these challenges to the marketing process, how they were resolved and the consequential benefits”
As marketing professionals, we all know that the companies which do continue marketing through an economic downturn, come out the other end in a far stronger position than those that don’t. Despite this, many companies still cut their marketing budgets. So how can you achieve the impossible and get more results from the same - or less - budget?
The theme for the first webinar is “Increase the value of your annual marketing budget”. In this first seminar we will discuss:
• Why marketing is paramount during times of economic uncertainty.
• In a series of case studies we will show how companies have managed to:
- Control and align marketing resources;
- Manage the process from creative to fulfilment;
- Successfully manage a re-brand;
The on-line seminar is scheduled to take place on Friday 11th July, further details can be seen on our website.
Marketingunity MRM software helps bring efficiencies to the marketing function by shortening the time to market, avoiding redundancy, reducing overall costs and better allocating of resources. It drives effectiveness and improves programme success, with better resource alignment and stronger brand management.
Companies that have deployed MRM software have achieved over 10% reductions in marketing costs and significant productivity gains through better resource allocation. Marketers have time to make better decisions by streamlining processes and improving efficiency in production management and planning.
Marketingunity (marketingunity.com) is a software company founded in 1996 by the current Managing Director, Chris Hopwood, based in Newbury UK. Our mission is to develop and support our world class web-based collaborative marketing applications - marketingunity. Our software streamlines and manages marketing operations, enhancing productivity and performance across the whole Marketing Value Chain for all aspects of the marketing ecosystem, including corporate in-house marketing, procurement teams, field marketing staff, external agencies and suppliers.
Marketingunity is a modular suite of collaborative, web based marketing applications which was first launched in 2000 and continuously developed using the latest Microsoft technology to maintain our market leading position. As a result, the marketingunity software suite, is one of the most advanced and comprehensive Marketing Resource Management (MRM) applications available today.
marketingunity is one of the most widely used MRM solutions today and has developed an impressive blue-chip customer base with over 1,200 global organisations using our software including global brands from the finance, retail, telecom and travel sectors.
Marketingunity provides the perfect framework for ‘magic and logic’, it supports best practice collaboration between corporate marketing, procurement and agencies and manages the logic that is essential to optimise the effectiveness of marketing resources. Our software enables organisations to plan, budget and coordinate the execution of marketing programs, manage content and knowledge, fulfil and distribute marketing content and collateral, measure the impact of marketing efforts and optimise the use of marketing resources to liberate the process that creates the magic.