PRZOOM - /newswire/ -
Melbourne, Victoria, Australia, 2008/06/18 - Australasian brand experience agency ABT, has announced the appointments of two additional Account Directors both with extensive brand changing experience.
Jason Miller comes on board from BMW Group Australia where he was Marketing Manager for MINI, and PR specialist Katie Parker joins ABT from Carat Melbourne where she was Director, Sponsorship Services.
Speaking about the appointments, ABT CEO Antony Gowthorp said: “Securing a brand experience consultant of Jason’s calibre and PR events gun like Katie are major coups for ABT. We’re even more capably equipped to handle the increased client fascination with brand changing experiences.”
Jason Miller has substantial automotive brand marketing experience, enjoying key roles with MINI, Ford’s Falcon Ute and Ford Light Commercial Vehicles.
Previously PR Manager at Jetstar, Katie Parker is an award-winning PR and event management specialist whose clients have included CUB, Emirates, Heinz, Lamborghini and Schweppes.
Notes to editors: ABT (abt.com.au) is Australasia's leading 'go to whoa' brand experience agency with almost 40 years experience and 85-plus staff in Sydney, Melbourne and Beijing. ABT brings brands to life via creative communications, branded environments, live events and interactive experiences which engage and inspire consumer, employee, stakeholder and business partner audiences.
ABT campaigns and productions create connections that positively influence how internal and external audiences feel, think and act in regards to our clients’ brands. Such campaigns ignite improved performance, increased sales and strong brand advocacy.
ABT is part of the Photon Group, which features over forty-five independent marketing communication service companies. As one of the largest communications groups in Australia, Photon was founded in 2000 with just three companies. When listed on the Australian Stock Exchange (ASX) in 2004, it had acquired thirteen, including ourselves in that same year.
Photon Group companies specialise in a broad spectrum of marketing communications services including experiential and field marketing,
integrated and digital, internet marketing.