Keenly aware of the gap in affordable, secure insurance services available in India, two of the top businesses joined forces in 2001 to provide a value driven alternative to what was currently being offered. Bajaj Allianz General Insurance (NYSE: AZ) was launched as a joint venture of Bajaj Auto Ltd., a trusted name in India's Automotive Industry for over 55 years, and of Allianz SE, an institution with over 110 years of financial services expertise in multiple global markets.
It did not take long before they recognized limitations in their existing Website. Allianz's original site had to service clients from all sectors. Every effort was made to make all services available in one place, but things were just not working. Many customers were not able to find what they were looking for. Unfortunately, later attempts to organize the information only made matters worse: Every section of the Web site ended up with its own unique 'look and feel', and with inconsistent branding.
The key challenges, therefore, were not just to re-design & develop the website, but also to mirror Bajaj Allianz’s strong offline brand imagery on the Web along with all the ingredients of a Web 2.0 online Insurance Web presence for customers & sales channels alike. So that customers could renew their policies online along with paying their premiums, prospects could search, compare & find the best policy/plan for their families & agents could drive account management all under one interactive roof. eDynamic immediately identified these problems, proposing, designing and implementing a comprehensive solution.
Subir Singh, VP, Sales, eDynamic, credits the success of eDynamic's efforts to the company's established expertise in the Insurance industry. “Our deep understanding in insurance..and strategic approach to business help us maintain a strong and comfortable relationship....” eDynamic brought to the table additional experience in financial services, such as lending and loans, credit cards, real estate, and financial services.
By creating a generic, easily customizable template to provide a framework for the design, the information architecture is kept simple, easy to understand and navigate. Simplicity is also key to its versatility –remaining consistent when customized for each service segment. The design has proven so adaptable that, as the online services of Bajaj Allianz have continued to expand, the same recognizable branding and navigational controls have remained.
Says Vishal Karki, Head of Marketing for Bajaj Allianz Insurance, India, “It has been a pleasure to do business with eDynamic. The team at eDynamic holds its customer's satisfaction as highest priority. They understood our business requirements and have delivered high-quality results on time."
About eDynamic: eDynamic is a Global IT services, Interactive Marketing Services, Website Design & Development and Consulting Firm focused on delivering integrated business solutions. eDynamic (edynamic.net) is a rapidly growing, privately held company that delivers on the technology, creativity & marketing needs of enterprises. Through its offices in New York, Portland, Toronto, London, Dubai, and New Delhi, eDynamic is serving customers such as Suncor Energy, UPS, PepsiCo, New York Life, General Electric, Advance America, Preferred Commerce, Intercontinental Hotels, Jet Airways, Samsung, Sony, among many others.
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