PRZOOM - /newswire/ -
San Francisco, CA, United States, 2008/06/11 - With more than 4000 bloggers using Kontera, and more than 200 new blogs applying to Kontera each week, the company has created several ‘One Click’ plug-ins and widgets to make implementation faster and easier.
Kontera, the leading developer of In-Text Advertising Solutions for web publishers and advertisers, is launching a ‘One Click’ solution for Blogger.com. In addition, Kontera is announcing a range of ‘One Click’ plug-ins to make implementation faster and easier on blogs and other forms of online content.
Kontera’s new ‘One Click’ plug-ins and widgets include:
• ‘One Click’ Blogger.com implementation from the Kontera Publisher Center
• WordPress plug-in enabling ‘One Click’ implementation
• Plug-ins for open source content management solutions Joomla and Drupal, which enable faster and easier integration of Kontera
The new functionality available with these plug-ins enables Kontera bloggers and other small publishers to add Kontera ContentLink™ in one click. The plug-ins also provide customizable solutions for bloggers so that they can choose which pages the links will appear on, and the color of the ContentLink double- underline.
“There is no reason bloggers shouldn’t be earning ad revenue from blogging – that’s why we’re launching the ‘One Click’ solution for Blogger.com,” said Kontera Director of Product Management, Mr. Gabi Peles. “With Kontera’s new ‘One Click’ solutions, bloggers with minimal or no technical skills can implement Kontera on their blog and define where and how the ContentLink In-Text Ads will appear.”
“With the number of bloggers adding ContentLink daily, it was the right strategic decision to make so that we can simplify the implementation process for them,” added Peles.
What makes ContentLink so effective on user-generated content, including blogs and forums, is Kontera’s unique, real-time web page analysis that continuously fine-tunes the relevancy it delivers between the content, the keywords, the ad copy, and the advertiser’s products and services. When a new post or comment appears, Kontera is able to analyze the content on the fly and dynamically serve relevant ads and information.
“I know all there is to know about fashion and beauty but didn’t have the time or technical know-how to monetize my blog. Kontera’s ContentLink advertising solution was easy to add and now I earn a profit from doing what I love to do -- blogging about the things women need to know on allwomenstalk.com,” said Olga Ryzhkova-Kaushan, editor in chief of allwomenstalk.com/.
Kontera (kontera.com) is a leading provider of In-Text Advertising & Information Solutions, based on patent-pending contextual analysis technology that highlights the most relevant keywords in the content of a page and delivers the most relevant ads and information against the keywords. Kontera works closely with advertisers and publishers to maximize revenue, optimize performance and enhance overall user experience. Kontera has over 10,000 publishers in its network, reaches over 75 Million unique users per month and works with thousands of brand and direct marketers across many verticals. Founded in 2003, Kontera is backed by Sequoia Capital, Lehman Brothers and Carmel Ventures and has offices in San Francisco, New York and Tel Aviv.
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