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Frost & Sullivan Commends Cobra's Product Line Strategy - The 2007 European Vehicle Security Product Line Strategy Award for access and security systems is presented to Cobra Automotive Technologies (Cobra)
Frost & Sullivan Commends Cobra's Product Line Strategy


PRZOOM - /newswire/ - London, United Kingdom, 2008/06/05 - The 2007 European Vehicle Security Product Line Strategy Award for access and security systems is presented to Cobra Automotive Technologies (Cobra).

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The award is conferred in recognition of the company's ability to understand market needs, develop products and technologies that accommodate different market segments as well as introduce and strategically position new products to optimally balance its product line. Cobra offers a unique combination of automotive electronic systems (anti-theft and parking aid systems) and location-based systems (stolen vehicle recovery and fleet management).

Cobra has a complete range of anti-theft systems for OEMs, OES and the aftermarket. Its alarm systems use advanced CANbus and LINbus alarms based on ultra-sound, radar, RF transmitters and receivers, which can be integrated on a system level or offered at a component level. The company's parking aid systems effectively address Cobra's objective of providing safety. They assist the car driver in detecting obstacles in a range of about 2.50 meters in the front and rear of the car when a parking maneuver is being initiated.

"The company's stolen vehicle recovery (SVR) infrastructure consists of a network of 29 national service providers and 30 secure operating centers (SOCs) across Europe, which assist local police in recovering stolen vehicles," notes Frost & Sullivan Research Analyst Mohamed Mubarak M.M. "Besides, with fleet management solutions that locate vehicles on a real-time basis, Cobra offers customers in Italy and France the capability of analysing and optimising route selection, enabling a reduction in travel costs."

With the ability to track location information of vehicles, Cobra is exploring opportunities in customised pay as you drive (PAYD) or pay per use services that will allow different insurance companies to calculate insurance premiums based on how often, when and where owners drive their vehicles. In addition, Cobra is also examining new opportunities in event monitoring services.

Cobra's advanced wireless communication solution for motor bikers, branded 'Hellobiker', is based on Bluetooth technology. It offers helmet to mobile phone communication, helmet to helmet communication and helmet communication between bikers within a group. It is specifically designed to promote communications while avoiding distractions during driving.

"The recent strategic acquisition of leading companies in the domain of location based services in the important markets of Italy (Lis S.p.A), the United Kingdom (Navtrak) and France (Cobra France SAS) has given Cobra an edge over its competitors, both in terms of technological advantage and geographic expansion," remarks Mubarak. "These acquisitions have expanded the company's product line and enhanced its market penetration: Cobra is one step ahead when it comes to product launches and market expansion through its innovative business strategy."

The Frost & Sullivan Award for Product Line Strategy is presented each year to a company that has demonstrated the most insight into the needs and product demands of its customers. The recipient company has optimised its product line by leveraging products with the various price, performance, and feature points required by one or more market segments.

Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.


Cobra Automotive Technologies, based in Italy, is a leading international group in the field of security solutions for the automotive segment offering a unique integration of Location Based Services and Electronic Systems for the prevention and the management of risks associated to vehicles, like theft, hi-jack, frauds and low speed manoeuvres.

It provides stolen vehicle recovery services at a pan-European level (Audi, Bentley, Ferrari, Maserati, Lamborghini, Nissan Europe, Porsche, Renault), in Russia and in Malaysia. Within Europe, Service Operation Centers assist customers in 36 countries.

Since 2007 Cobra offers Smart Insurance services for the customization of policies.

Founded in 1975, Cobra is partner to the main European and Asian vehicle and motorbike manufacturers, for whom it develops solutions integrated in the original equipment, and it has a network in the European and Asian market of about 40 local commercial partners.

Cobra has direct operations in Italy, Germany, France, Spain, Switzerland, UK, Japan and in China. Design and manufacturing of electronic systems take place at the company's facilities in Varese, Italy, while at the facilities in Sophia Antipolis, France, the software applications for providing location based services are developed.

Cobra was listed on the Milan Stock Exchange, STAR segment, on December 12, 2006.

The group's turnover in 2007 totaled 116,3 million euro, increased by 29,3% compared with the previous year.

COBRA Contact Information:
Silvia Orlini – Corporate Communications
P: +39 0332 825111
E: s.orlini[.]

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Growth Team Membership empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.

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