The continuous increases in IP line shipments, the productivity gains associated with IP telephony, the wider adoption of session initiation protocol (SIP), and the decline in price points of IP phones, were some of the major factors that contributed to this growth. These factors have also increased the number of market participants, leading to greater competition and improved product offerings at affordable prices.
New analysis from Frost & Sullivan (conferencing.frost.com), North American IP Desktop Phone Markets, finds that the market earned revenues of over $1.15 billion in 2007 and estimates this to reach $4.52 billion in 2014.
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"The continuous growth of IP line shipments due to constant replacement of legacy TDM-based telephony systems remains the major driver for IP desktop phone implementations," notes Frost & Sullivan Research Analyst Alaa Saayed. "Furthermore, technological advancements such as Power over Ethernet (PoE), gigabit Ethernet, color Video Graphics Array (VGA) displays and the ability to support custom eXtensible Markup Language (XML) applications have given enterprises compelling reasons to deploy IP phones."
The arrival of an open standard such as SIP has made the market for IP phones more competitive. SIP is becoming the default protocol of most new telephony products introduced to the market due to its flexibility and interoperability. Today, most of the leading IP PBX vendors, carriers and open-source PBX vendors offer call-management solutions and IP PBX systems that support SIP and SIP-based phones. As a result, the number of SIP-based phone manufacturers has increased dramatically in the last two to three years and these manufacturers are introducing low-end phone models that are more economical than phones based on proprietary protocols.
However, misconceptions regarding the security and call quality of IP-based telephony are a major challenge for IP desktop phone providers. Increasing competition is also causing downward pricing pressures, restricting vendor revenues and margins.
"Additionally, interoperability issues related to endpoints and systems are deterring companies from purchasing IP-based devices," says Saayed. "Interoperability issues related to SIP-based desktop phones could lead to market confusion in the short term, as enterprises might not be able to access all features provided by third-party SIP phones."
IP desktop phone vendors should diversify their IP phone portfolio with models that include value-added features and key business applications. Bluetooth, gigabit Ethernet, large color displays, touch screens and the ability to support different Application Programming Interfaces (APIs) such as XML, TAPI and JTAPI will prove to be key differentiating factors.
Further, IP PBX vendors need to offer SIP support. Traditional IP telephony providers can grow their market revenues both by offering their own SIP phones and by partnering with third-party manufacturers to provide an array of SIP devices interoperable with their phone systems.
North American IP Desktop Phone Markets is part of the Unified Communications Growth Partnership Service program, which also includes research in the following markets: Enterprise Softphone Industry, Enterprise Hosted Telephony, and Enterprise Systems. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.
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North American IP Desktop Phone Markets